<p><em>The objectives of this research were to examine the effect of market orientation and entrepreneurial orientation toward firm performance. The populations of this study were small and medium enterprises (SMEs) in Demak regency. The sample were the furniture industry SMEs. This is a survey type of questionnaire based research. Sample size of the study is 86 and the data collection technique with purposive sampling. </em><em>The data analysis used was PLS (Partial least Square). The research result showed that market orientation and entrepreneurial orientation have a positive effect on firm performance. It was evident that market orientation and entrepreneurial </em><em></em></p>

<p><em>The purpose of this paper is to obtain a work stress model from scientific literature published from 2017 to 2020, where in one of the years, 2020, there was a covid-19 pandemic which had an impact on work stress.</em><em> This study uses a literature review on work stress including antecedents, consequences, work stress management and the type of work/profession studied in research on work stress from 2017 to 2020. Based on the results of literature studies, </em><em>the antecedents that most often appear in research on work stress are role conflict, workload, and leadership, while the consequences that often arise are <em>burnout</em>, job satisfaction/dissatisfaction, and intentions <em>turnover</em></em><em>. Work stress management involves individual and organizational levels. While the profession that has been mostly researched on the topic of work stress are paramedics and employees of the banking industry.</em><em></em></p>

AbstrakTaksi merupakan salah satu alat transportasi yang banyak diminati masyarakat. Perkembangan teknologi digital saat ini membuat pemesanan taksi menjadi lebih mudah secara online. Di Kota Semarang, Gojek adalah salah satu penyedia transportasi berbasis online yang pertama kali hadir. Persaingan pada bisnis transportasi berbasis online semakin ketat dengan kehadiran Grab dan Uber. Semakin ketatnya persaingan pada bisnis transportasi online membuat tim peneliti tertarik untuk mengkaji faktor-faktor yang mempengaruhi pengguna jasa transportasi berbasis online memilih menggunakan salah satu dari layanan yang disediakan Gojek yaitu Go-Car. Penelitian dilakukan secara kualitatif. Informan dalam penelitian ini adalah pengguna dan sopir transportasi online di kota Semarang yang telah menggunakan dan menjadi sopir Go-Car lebih dari enam bulan. Teknik pengumpulan data menggunakan wawancara mendalam, dokumentasi dan tinjauan literatur. Metode analisis data yang digunakan dalam penelitian ini menggunakan reduksi data, triangulasi dan menarik kesimpulan Hasil penelitian menunjukkan bahwa faktor-faktor yang mempengaruhi konsumen untuk menggunakan layanan jasa Go-Car dapat dikelompokkan menjadi empat. Keempat faktor tersebut adalah harga (hemat), kenyamanan (keamanan, kemudahan, kepraktisan), keuntungan (promosi penjualan) dan faktor psikologis (motivasi). AbstractTaxi is one of the most popular means of transportation. The development of digital technology today makes booking taxi easier online. In Semarang City, Gojek is one of the first online-based transport providers to attend. Competition in the online transport business is getting tighter with the presence of Grab and Uber. The increasingly intense competition in the online transportation business makes the research team interested to examine the factors that affect the users of onlinebased transport services choose using Gojek with Go-Car service. The research was conducted qualitatively. Informants in this study are online transportation users and drivers in the city of Semarang who have been using and become a driver of Go-Car for more than six months. Data collection techniques use in-depth interviews, documentation and literature review. Data analysis methods used in this study using data reduction, triangulation and drawing conclusions The results showed that the factors that affect consumers to use Go-Car services can be grouped into four. The four factors are price (efficient), convenience (security, simplicity, practicality), profit (sales promotion) and psychological factor (motivation).

<p>Penelitian ini bertujuan untuk mengetahui bagaimana  implementasi strategi <em>entrepreneurial marketing</em>dalam mempertahankan usaha  pada  UMKM Bandeng Presto Semarang, faktor pendukung dan faktor penghambat usaha . Dalam penelitian ini obyek yang digunakan adalah pelaku usaha Bandeng Presto Semarang  dengan empat informan sebagai sampel penelitian  dan menggunakan metode analisis kualitatif.</p><p>Implementasi <em>entrepreneurial marketing</em> pada UKM Bandeng Presto Semarang antara lain UKM Bandeng Presto telah memasarkan produknya secara <em>proaktive </em>dengan berbagai cara kepada konsumen, pengelola UKM mengambil peluang  (<em>opportunity driven</em>) dari tiap jaringan yang dimiliki dan menerapkan <em>informal marketing research</em>. UKM Bandeng presto  selalu menjalin komunikasi langsung dengan pelanggan. UKM menjalin hubungan kerjasama dengan berbagai pihak(<em>value creation through relationship and Alliance</em>).</p><p>Dalam mempertahankan pelanggan adalah menjalin komunikasi dengan pelanggan. Pengelola UKM Bandeng mengelola resiko bisnis secara hati-hati. UKM Bandeng presto  selalu menjalin hubungan dua arah kepada pelanggan. UKM menjalin kerja sama dan memperluas jaringan serta mempertahankan usahanya melalui penawaran harga yang terjangkau sehingga konsumen tetap membeli  produknya agar usahanya tetap bisa tumbuh, bukan hanya laba jangka pendek dan faktor yang kedala yang dihadapi UKM Bandeng Presto adalah  keterbatasan jaringan baik pasar, suplier, modal. Sebagian pengelola UKM masih takut resiko permodalan karena keterbatasan jaringan pemasaran. Lebih lanjut UKM perlu menciptakan nilai melalui pembinaan jaringan dan kerjasama.</p>

Community service for Gerai Kopimi UKM in the Kelurahan Mlatiharjo Semarang focuses on providing counseling on entrepreneurship, financial management, and simple bookkeeping to increase knowledge, creativity, and innovation so they can produce unique products, increase profits and maintain business continuity. According to the problems faced by partners, namely 1) The lack of knowledge about entrepreneurship properly. 2) The problem of weak human resources regarding financial knowledge, especially related to financial management. 3) weak business management, especially the rules for recording/bookkeeping. 4) The lack of business actors accessing government policies in small business development programs. Methods of this activity include discussions, training, business management support, and simple financial bookkeeping. The results of Community Service activities show that Gerai Kopimi UKM Partners are able to absorb knowledge related to entrepreneurship that is provided properly, understand financial business records, separate personal finances, and finances, and make good decisions for the sustainability of implementation.