Penelitian preferensi konsumen dapat membantu pemulia dalam menentukan arah dan tujuan penelitian pemuliaan terkait dengan pemenuhan kebutuhan konsumen terhadap varietas unggul baru yang akan dihasilkan. Tujuan penelitian ialah untuk mengidentifikasi preferensi konsumen terhadap anggrek Phalaenopsis, Vanda, dan Dendrobium. Survei dilakukan terhadap 21 responden Phalaenopsis dan 32 responden Vanda, serta uji preferensi konsumen (100 panelis) anggrek Phalaenopsis, Vanda, dan Dendrobium dalam peragaan di arena Pameran Hortikultura Taman Mini Indonesia Indah (TMII) Jakarta pada Juli-November 2006. Hasil penelitian menunjukkan bahwa preferensi konsumen terhadap atribut kualitas anggrek Phalaenopsis, Vanda, dan Dendrobium ialah bunga berbentuk bulat, warna putih untuk Phalaenopsis dan Vanda, serta warna hijau untuk Dendrobium, diameter bunga berukuran sedang, motif bunga tidak berpola (polos), jumlah kuntum bunga sedang (10-15 kuntum), serta jumlah kuntum bunga yang mekar 70-80%. Selain itu ketahanan simpan bunga lebih dari 10 hari. Implikasi dari penelitian ini ialah bahwa untuk merakit varietas-varietas baru yang diinginkan konsumen, perlu memperhatikan atribut-atribut preferensi yang diinginkan konsumen, seperti bentuk, warna, diameter, motif, jumlah kuntum per tangkai, serta ketahanan simpan bunga yang lebih lama.<br /><br /><br /><br />Consumer’s preference research can help the breeders in giving direct and goal their breeding activity in conjunction to fullfil consumer’s needs of new superior plant varieties. The objectives of this study were to identify consumer’s preference on Phalaenopsis, Vanda, and Dendrobium orchid. This study was conducted using survey method through collecting data of 21 respondents of Phalaenopsis, 32 respondents of Vanda, and flower display method through interviewing 100 panelists of Dendrobium, Phalaenopsis, and Vanda during Horticulture Exhibition at Beautiful Indonesian Miniature Park (TMII) Jakarta on July till November 2006. The results showed that consumer’s preferences of Phalaenopsis, Vanda, and Dendrobium were the plant having rounded flower, white color for Phalaenopsis and Vanda, green color for Dendrobium, medium diameter, plain color, medium number of flower bud of 10-15 flower buds per stem, 70-80% bloomed-flower, and vaselife more than 10 days. Implication of this research was better that in producing new superior varieties the breeders shall take into consideration the consumer’s needs in keeping with the preference attributes such as shape, color, diameter, patern, number, and vaselife of flower buds.<br /><br />
ABSTRAK. Alpinia merupakan jenis bunga potong tropis yang disukai kosumen hotel, floris, dan rumah tangga, namun belum banyak dikenal masyarakat luas. Oleh karena itu jenis bunga potong tersebut perlu disosialisasikan memiliki potensi untuk dikembangkan dalam agribisnis tanaman hias. Penelitian bertujuan mendapatkan informasi preferensi konsumen terhadap bunga potong Alpinia. Penelitian dilakukan pada bulan Agustus 2004 sampai Maret 2005 dengan metode survai. Responden yang dipilih ialah pedagang (floris), hotel (berbintang empat dan lima) dan rumah tangga masing-masing sebanyak 10, 9, dan 13 responden. Pemilihan responden dilakukan secara sengaja, berdasarkan pertimbangan bahwa responden tersebut merupakan konsumen Alpinia dalam bentuk bunga potong. Analisis data untuk menentukan preferensi konsumen dilakukan dengan menggunakan Chi-Square (P=0,01) dan untuk faktor-faktor yang memengaruhi konsumen dalam pemilihan Alpinia menggunakan metode ranking. Hasil penelitian menunjukkan bahwa faktor utama yang menjadi pertimbangan konsumen dalam pembelian bunga potong Alpinia ialah warna bunga. Selera konsumen hotel terhadap bunga potong Alpinia ialah warna merah, ukuran besar, tingkat kemekaran 50% kuncup, jumlah daun per tangkai tiga helai, panjang tangkai lebih dari 50 cm, dan harga sedang atau murah. Konsumen rumah tangga menyenangi bunga Alpinia berwarna merah, ukuran besar, mekar penuh, tanpa daun, panjang tangkai lebih dari 50 cm dengan harga sedang atau murah. Hasil penelitian diharapkan dapat menjadi masukan bagi pengembangan agribisnis Alpinia dan upaya pemuliaannya.Katakunci: Alpinia; Bunga potong; Preferensi konsumen. ABSTRACT. Sunarmani, Nurmalinda, and D. Amiarsi. 2011. Consumer's Preference on Alpine Cut Flower.Alpine is a tropical cut flowers which is preferred by consumers of hotels, florists, and households, but the cut flower has not been widely known by people. It is required to be introduced for the development of its agribusiness. The objective of this research was to identify the consumer's preference on Alpine cut flower. Primary data were collected from 10 respondents of florist, nine respondents of four and five star hotels, and 13 respondents of household. The respondents were purposively chosen based on that they are Alpine consumers. Consumer's preferences were analyzed by a ranking technique and tested by Chi-Square analyses (P=0.01). The results showed that the major factor of consumenr's preference was color interest. Hotel consumers prefered red color, outgrows flower, 50% buds opening, total leaf per stalk was three, stalk length more than 50 cm, and lower or medium price. Meanwhile, family consumer's favoured rudle flower, big, and full opening flower, without leaf, stalk length more than 50 cm, and low or medium price. This comsumer's preference study will be useful for farmers to develop Alpine cut flower needed by consumers, and also for researchers to develop new superior varieties.
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