The purpose of this study was to analyze the effect of market orientation and knowledge management performance of marketing in District of Ciomas and Dramaga Bogor. Analysis tools used in this study is Structural Equation Modeling (SEM). The results of the analysis was as follows: the value of market orientation variable towards innovation resulted p value which was greater than the lowest average value. The value of knowledge management variable towards competitive advantage resulted p value, which was greater than the lowest average value. The value of innovation variable towards competitive advantage resulted p value, which was smaller than the lowest average value. The value of innovation variable towards marketing performance resulted p value which was greater than the lowest average value. The value of competitive advantage variable towards marketing performance resulted p value which was smaller than the lowest average value.

The purpose of this study was to analyze several variables that could influence the performance of mompreneurs (women entrepreneurs) in Cibungbulang District. As for the variables in this study are multiple role conflicts, job stress and performance. This research was conducted using primary data obtained from questionnaires filled out by 83 respondents in Cibungbulang District. The analytical method used is multiple linear regression analysis. The results of this study indicate that multiple role conflicts have a negative and significant effect on performance, while job stress has a negative and insignificant effect on performance. The conclusion in this study is that multiple roles conflict and work stress simultaneously have a significant effect on the performance of mompreneurs (women entrepreneurs) in Cibungbulang District. The implications of this research for mompreneurs (women entrepreneurs) can pay attention to role conflicts regarding the division of time between business and family activities, so that they do not interfere with these two activities so that balance can be achieved, what can be done is to make a work schedule for business activities and homework. stairs. Key words: multiple role conflict, job stress, performance.

Menganalisis konflik peran antara keluarga dengan pekerjaan pada pekerja wanita dan implikasi terhadap kinerja perawat di pulau Jawa menjadi pokok tujuan penelitian. Adapun yang menjadi variabel pada penelitian yaitu konflik pekerjaan dengan keluarga (X1), konflik keluarga dengan pekerjaan (X2) dan kinerja (Y). Populasi dalam penelitian ini adalah perawat wanita di pulau jawa. Pengambilan data dilakukan dengan metode purposive sampling. Kuesioner sebagai sumber data diisi oleh 382 orang. Alat analisis yang digunakan yaitu Partial Least Square (PLS). Hasilnya memperlihatkan konflik pekerjaan dengan keluarga mempunyai pengaruh negatif signifikan terhadap kinerja perawat wanita dan konflik Keluarga-Pekerjaan mempunyai pengaruh negatif dan signifikan terhadap kinerja perawat wanita. Implikasi manajerial penelitian ini sebaiknya lebih memperhatikan karyawan dan lebih terbuka terhadap keluhan karyawan, mengenai keluhan dalam keluarga dan pekerjaan. manajemen dapat meminimalisir terjadinya konflik peran, sehingga tidak mengganggu kedua peran antara pekerjaan dan keluarga. Hal yang dapat dilakukan adalah manajemen juga dapat melakukan peninjauan kembali terhadap job description. Kata Kunci : Konflik antara Pekerjaan dengan Keluarga, konflik antara Keluarga dengan Pekerjaan, kinerja perawat

Advertising is a source of product information for consumers. Different responses from consumers to advertisements form various specific attitudes towards an advertisement. Marketers and companies need a positive attitude towards the advertisements produced. So that consumer buying interest is quite strong in the market. This study aims to provide an overview of consumer attitudes towards television advertising on products commonly used by consumers. This study uses primary data obtained directly from distributing questionnaires to 150 respondents, namely the people of Cibungbulang District. The analytical method used is path analysis (path analysis). The results of this research using the path analysis method indicate that companies can still get a positive impact from advertising through television media. Advertising on television is still superior because consumer evaluation of advertising is strong enough to increase purchase interest in products.The results of the study based on path analysis show that consumer attitudes towards television advertising (X) affect consumer attitudes towards brands (2) and purchase interest (Y). If regressed, consumer attitudes towards television advertising (X) have a significant positive effect on attitudes towards brands with a standardized beta value of 0.429 and a significance of 0.000. Attitude towards brands (Z) has a significant positive effect on purchase intention (Y) with a standardized beta value of 0.417 and a significance of 0.000. Meanwhile, the attitude variable towards brands has a significant effect on purchase intention. Further research can be carried out through comparing consumer attitudes towards advertisements on several media with wider reach and affordable costs, such as the internet and social media. Keywords: Television Advertising, Attitude Towards Advertising, Attitude Towards Brands, Buying Interest.