The analyzing of “The Self – Presentation of Mom Preneur on Instagram” is important to do because it considers how the self-presentation of Mompreneur is presented on Instagram through the lens of Goffman's Self Presentation, Kress Social Semiotics and van Leuwenn to discuss forms (markers) such as vectors, modalities, gaze, composition, perspective, line and color, as well as the way these forms are used to manifest meaning (significant) in sign making and MAK. Halliday's Systemic Functional Linguistics (SFL) focuses on ideational metafunctions, which have a decisive influence on the grammar of visual communication, by viewing images as a source for representation and thus displaying culturally generated meanings by analyzing images and the captions (text) they contain. post. This study aims to examine how Mompreneur Sheyla Taradia Habib @sheytaradia presents herself as a woman and mother by sharing practices and to find out what type of identity is described by Mrs. Mompreneur by investigating the meaning and value attached to images and captions (text). The results of this meaning show empowerment or empowering women, solid family, and authority. euwenn to discuss forms (markers) such as vectors, modalities, gaze, composition, perspective, line and color, as well as the way these forms are used to manifest meaning (significant) in sign making and MAK. Halliday's Systemic Functional Linguistics (SFL) focuses on ideational metafunctions, which have a decisive influence on the grammar of visual communication, by viewing images as a source for representation and thus displaying culturally generated meanings by analyzing images and the captions (text) they contain. post. This study aims to examine how Mompreneur Sheyla Taradia Habib @sheytaradia presents herself as a woman and mother by sharing practices and to find out what type of identity is described by Mrs. Mompreneur by investigating the meaning and value attached to images and captions (text). The results of this meaning show empowerment or empowering women, solid family, and authority.

The term soft masculinity began to be known as a characteristic of K-Pop since the Korean wave became global. It has three prominent characteristics, such as tender charisma, purity, and politeness. This study aims to analyze how does Siwon Choi represent the character of soft masculinity through his Instagram and Twitter posts. Social semiotic by Kress and Van Leeuwen were used to analyze the visual text and Systemic Functional Linguistic by M.A.K Halliday were used to analyze the written text. Purposeful sampling was deployed to select six photos during 2018-2020. The result of this study found in five photos from Twitter and one photo from Instagram of Siwon Choi’s account represents the character of soft masculinity through the activities in his daily life. This soft masculinity character has become a part of Korean culture nowadays, shifting the traditional masculinity character that tough into the softer ones.  Keywords: Soft Masculinity, Instagram, Twitter, Social Semiotic, Systemic Functional Linguistics