The study shows how positive and negative information on corporate social and environmental responsibility infl uences purchase, employment, and investment intentions of various stakeholders. We manipulated the information on corporate social responsibility (CSR) activities of a hypothetical fi rm in a between-subjects experimental design. The design had two treatments. In the 'positive CSR' treatment, the company's social and environmental performance was described in a positive perspective (depicting a strong social performance), whereas in the 'negative CSR' treatment it was described in a negative perspective (depicting a weak social performance). In both treatments, information about other key characteristics of the focal company were kept constant. Respondents' intentions to purchase products from, seek employment with, and invest in the company were evaluated by multi-item scales. The results demonstrate that positive CSR information about a fi rm enhances consumers' intentions to purchase products from, potential employees' intentions to seek employment with, and potential investors' intentions to invest in the company. Theoretical and managerial implications of the fi ndings are discussed. Copyright

Researchers have begun to focus on identifying organizational capabilities, but still relatively little is known on the types of business capabilities stimulating innovation. From this point forth, this study investigated the possible relationships among production capabilities, marketing capabilities and innovation. By the findings of this study we aim to reveal whether primary capabilities effect innovation or not and which one effect more. Many researchers suggest that capabilities can be determined via the value analysis of functional areas such as production, marketing, finance, research and development, human resource management (Snow and

Recent research on transformational leadership around the world has established a number of empirical studies. The aim of the present study is to investigate the role of transformational leadership of Mehmed the Conqueror. One of the most important objectives of the study is to analyze the underlying dimensions of transformational leadership features (such as being the role-model, motivating throughout creating inspiration, intellectual capability and providing personal support) and discuss their managerial and theoretical implications for leadership literature.

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ÖzModern pazarlama anlayışı, firmaların müşterilerinin beklentilerini karşılayıp onları memnun etmesine dayanmaktadır. Bu doğrultuda, firmalarda müşteri odaklı stratejiler belirlenir. Müşteri beklentilerinin karşılanıp müşteri memnuniyetinin sağlanmasında bu stratejiler önemli rol oynar. Bu kapsamda stratejik planlama konuları ile stratejik planlar da firmalarda önem kazanır. Etkili stratejiler, stratejik düşünen, stratejinin içselleştirildiği işletmelerde ortaya çıkmaktadır. Böylece müşteri beklentilerinin karşılanarak ötesine geçilmesine ve müşteri memnuniyetinin sağlanmasına yön verici olur. Termal turizm işletmelerinde de stratejik yönetim uygulanması ile stratejik planlama konuları bu anlamda önem arz eder. Türkiye, termal sularca zengin bir ülkedir. Fakat termal turizmde önde gelen ülkelerle karşılaştırıldığında, bu alanda potansiyelini yeterince değerlendiremediği gözükmektedir. Türkiye'deki termal turizm işletmelerinin dünyadaki rakipleri karşısında rekabet yetenekleri zayıftır. Öncelikle bu alanda faaliyet gösteren yerli kuruluşlarımızın * Bu Page45 rekabet yeteneklerinin geliştirilmesi gerekmektedir. Bunun yolu da, stratejik planlamada başarı ile müşteri beklentilerinin karşılanıp müşterinin memnun edilmesinden geçmektedir. AbstractModern marketing approach depends on that firms meet the expectations of the customers and satisfy them. In this context, the customer focused strategies of firms are determined. To meeting the expectations of the customers and providing customer satisfaction, these determined strategies play an important role. Within this scope strategic planning objectives and strategic plans also gain importance in the firms. Influential strategies appear in the businesses which think strategic, and strategy is internalized, that is to say in the businesses that given high importance to the strategies. In this way becomes a direction giving at meeting the expectations of the customers, favorably as passing that aim, and at providing customer satisfaction. Thus, within the thermal tourism establishments by practicing strategic management the strategic planning objectives have importance too. Turkey is a country rich as its thermal springs, it's known. But when compared with the countries which leading thermal tourism in the world, it's seen that Turkey cannot sufficient amount put to good use its potential in this field. Also competition abilities of our thermal tourism establishments are weak against their competitors from the world. So, in the first place it requires the increased competitiveness of our local establishments which has been activated in this field. That can come true by a success at strategic planning and by meeting the expectations of the customers and satisfying them in the establishments.