Features of the cultural-educational tourism development as one of becoming more popular among tourists are considered here. Its development in Kamyanets-Podilsky as one of the tourist centres with a strong historical and cultural potential is described. In this paper the SWOT analysis of strengths and weaknesses, opportunities and threats are presented in order to determine the prospects and problems of cultural and educational tourism development in the research area. According to its purpose, the SWOT analysis of cultural-educational tourism in Kamyanets-Podilsky is a “tool” for introducing realistic action plans in Kamyanets-Podilsky city, in which, along with medium-term strategic goals, short-term operational goals will be defined, their own projects namely. On the one hand, the implementation of these projects should weaken the influence of the weaknesses of the city, with the simultaneous strengthening of its strengths. On the other hand, to contribute fully, avoiding threats, to the use of opportunities that may arise out of external forces.