The article substantiates the need to focus on the use of the competence-based approach in managing the reputational risks of an enterprise. The purpose of the article is to identify risk-forming factors affecting the reputation of the enterprise. The article displays a modern approach to managing the reputational risk of an enterprise, which is focused on the use of appropriate methodology and tools for competency-based approach. A scheme for assessing the reputational risks of an enterprise is proposed, which is based on a combination of five system components. Based on the study, reputational risk-forming factors are identified and specified.

Features of the cultural-educational tourism development as one of becoming more popular among tourists are considered here. Its development in Kamyanets-Podilsky as one of the tourist centres with a strong historical and cultural potential is described. In this paper the SWOT analysis of strengths and weaknesses, opportunities and threats are presented in order to determine the prospects and problems of cultural and educational tourism development in the research area. According to its purpose, the SWOT analysis of cultural-educational tourism in Kamyanets-Podilsky is a “tool” for introducing realistic action plans in Kamyanets-Podilsky city, in which, along with medium-term strategic goals, short-term operational goals will be defined, their own projects namely. On the one hand, the implementation of these projects should weaken the influence of the weaknesses of the city, with the simultaneous strengthening of its strengths. On the other hand, to contribute fully, avoiding threats, to the use of opportunities that may arise out of external forces.

Russia’s military aggression against Ukraine on February 24, 2022 began with the bombing of populated areas on the territory of Ukraine and caused massive destruction of civilian (residential) infrastructure. Accordingly, the Russian war against Ukraine led to large-scale migration of the population both to the safer western regions of the country and beyond. Quantitative indicators of forced population migration are disclosed in the article with the help of statistical, analysis and synthesis, comparative and geographical. According to UN data, 11.4 million Ukrainians left their homes in the first months of the full-scale invasion. Today, 4.9 million people live abroad, 7.1 million people have the status of internally displaced persons. But at the same time, 2.3 million people have already returned to Ukraine. The geographical aspects of external forced migration are defined. The largest share of forced migrants from Ukraine was registered in Poland and Germany. The sex-age structure of forced migrants abroad is also determined. Based on the descriptive method, the reasons that prompted Ukrainians to choose the appropriate country are highlighted, namely: preference for a country where migrants have acquaintances or relatives; proximity to the border, i.e. migration to neighboring countries; employment opportunities and social benefits. Quantitative characteristics and geography of resettlement within the country of internally displaced persons are analyzed. Separated groups of the population that are least likely to return to Ukraine. Namely, these are mobile layers of the population; persons who planned to go abroad before February 24; seasonal workers abroad; the population that was under occupation lost their homes or loved ones. Issues of facilitating the return of Ukrainian migrants abroad to their homes are highlighted. That is why it is important to develop a policy aimed at creating favorable conditions for the return of Ukrainians and not to lose contact with them. After a full-scale war ends and the security situation stabilizes, there will be a need to create opportunities for return, primarily in terms of housing and employment.

Goal. Disclosure of theoretical aspects of technology and organization of medical tours. Method. The study is based on general scientific methods, namely, analysis and synthesis, descriptive. Results. The definition of the concepts "medical tourism" and "health tourism" is revealed, according to which the structure of the medical tourism industry is given. Signs of medical tourism are defined. Elements of the market of medical tourism are defined. It is established that the list of works on creation of a medical tour (product, program) includes: research of the market of potential demand; search for partners; checking the availability of services and establishing the adequacy of previously received information; preparation of agreements (contracts) on cooperation with suppliers / sellers of tourism products and negotiations; information and methodological support of the tour; realization of medical rounds to consumers; registration of documents for travel; direct service of tourists and control over the provision of a certain quantity and quality of services; other types of work. The main stages of development of a medical round are offered. The generalized actions at concrete stages of process of the organization and realization of a medical round are resulted. Scientific novelty. Generalized measures at specific stages of the process of organization and implementation of the treatment tour. Development of a medical product, includes: marketing research; analysis of market segments and competitors; proposed consumer demand; resort locations; market conditions of tourist services; estimation of real costs for development, advertising and promotion of services. Practical significance. Based on the study of international experience of spa resorts, in order for sanatoriums of Ukraine to more actively implement progressive international principles and standards of medical tourism, we have developed the following generalized recommendations for the management of domestic sanatoriums: to develop variable season tickets for complex medical services; pay attention to the formation of individual training programs with the subsequent control of the instructor; to improve the system of medical service with new programs for a specific material and technical base; to intensify the organization of short-distance tourism in the conditions of sanatorium treatment; systematically improve the network and develop new tourist routes of hiking, cycling, equestrian tourism, terrain routes, Nordic walking; to develop walking medical tourism, hippotherapy.

In the modern world, gastronomic tourism is gaining popularity as an alternative to all the usual holidays. Gastronomic tourism is a type of tourism-related to acquaintance with the production, technology of preparation and tasting of national dishes and drinks, as well as with the culinary traditions of the peoples of the world. A gastronomic journey is a way of expressing a traveller’s understanding of a country. There are well-known gastronomic destinations in the world, including Spain, France, Italy, Greece, Belgium, Portugal, the United States (especially California in the Napa and Sonoma Valley), Brazil, Peru, Mexico, New Zealand, South Africa, Australia, Chile, Malaysia, Japan, Indonesia, Bali, China, or Singapore. Gastronomy tourists include the following categories: tourists who are tired of ordinary tourism; tourists who want to make a difference in their diet; gourmets; tourists whose work is related to cooking and eating; representatives of travel companies are interested in organizing their own gastronomy. The top 5 popular gourmet tours in the world are analyzed. Some popular destinations for tasty trips, namely, countries with specific national cuisine (Italy, France, Japan, China, Thailand); regions that are famous for their products (in France, for example, Bordeaux, Burgundy, Champagne, have become innovators in the wine industry); the most famous restaurants of the country that are famous for their cuisine, marked by Michelin stars and International ratings (in Italy – “La Pergola” (Rome), Japan – Koji (Tokyo), England – Fet Duck (Bray) and others); enterprises that have become world leaders in the production of various products (Swiss chocolate factory “Alprose”, German breweries “Ettal” and “Andeks”, Swiss cheese factory “Gruyere”). Top 10 countries by number of Michelin starred restaurants are highlighted. Current gastronomic tours abroad are characterized. The results of the Gastronomic Tourism Forum in Spain, which will positively influence the development of gastronomic tourism in the world, are analyzed.