Development of innovative activities in Russia's economy is determined by its character in regional socioeconomic systems, as a basis of national economy. Increased attention to regional management is caused by the fact that various problems and tasks of a certain area cannot be solved at another level. Basic problems of modern management include the development of innovative activities which ought to form favorable conditions for positive dynamics of innovational sphere that influences the competitiveness of the area and, consequently, of economic development. Orienting at the specifics of business activities, regional authorities, while taking into account the level of innovational activity of their area, should form effective tools for managing innovational processes. At present, management of innovational development of regional socioeconomic systems requires paying attention to peculiarities and factors of external and internal environment, according to economic, social, and political aspects of development of a territory and country on the whole. The authors offer the indicator "effectiveness of management of innovative activities in regional socioeconomic systems" and substantiate its content as a meaningful feature for managing innovative activities of an area, which is formed under the influence of endogenous and exogenous factors. Effectiveness of management of innovative activities in regional socioeconomic systems is determined by tandem usage of two values of "controllability of innovational process in region" and coefficient of effectiveness of management of innovative activities in regional socioeconomic systems.

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Working out and realization of marketing strategy requires certain conditions: clear idea about the purposes of production and sale in prospect, marketing activity strategy of the firm; knowledge of the market and its requirements; clear idea about the possibilities and resources (research, scientific and technical, industrial, marketing). The article is devoted to these problems.

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Under conditions of market competition toughening the market subjects face a considerable number of questions which should quite often be solved intuitively, by trial and error. The study of the components of the marketing environment taking into account various analysis methods should promote a stage-by-stage estimation of current situation in the market and working out of the busi-ness plan for perspective development of the market subject and achievement of its corresponding competitive position in the market.