Purpose. Analyzing the features of the implications of total quality management in the educational policy of Ukraine. The implication of total quality management is an important component of the educational policy of the world's leading countries. Its implementation into Ukraine's educational policy is a prerequisite for increasing the effectiveness of reforming the management of higher educational institutions in Ukraine. Methodology. The authors used the comparative approach as the main research method. This allowed exploring the meanings of the key terms of educational policy: "quality of education", which is used in normative documents of the Ministry of Education and Science of Ukraine, and "total quality management", which is used in the directives that determine the educational policy of the world's leading countries. The use of empirical and theoretical research methods, such as analysis, synthesis, classification, modeling, and others, helped the authors establish the difference and general principles between the two terms. findings. In modern research, education is regarded as a behavioral model in which management models play an important role. The authors studied the history of interpreting the meanings of the term "total quality management" (TQM), as well as the features of its implication in the educational policy of Ukraine aimed at reforming the management of higher education institutions. originality. Taking into account the international experience, it was proved that the implications of total quality management in Ukraine's educational policy would significantly increase the effectiveness of reforming the quality of education in Ukraine. It is with the implication of total quality management that the international experience in reforming the management of higher edu cation institutions in European Union countries, the USA, Japan, etc. is associated. Practical value. The implication of total quality management enriches the educational policy of Ukraine with international experience in reforming the management of higher education institutions of the world's leading countries. The reform of 659 higher education institutions, which is currently carried out by the Ministry of Education and Science of Ukraine, is based on interna tional managerial experience that proved its effectiveness in building the economy of Japan, the USA and other countries, and especially in achieving strong outcomes in international university rankings. The implication of international experience will allow the Ministry of Education and Science of Ukraine to avoid irreparable errors in reforming the management of higher education institutions with rich history and established traditions, which together form the identity of Ukrainian science and education.

Purpose. Improving the quality of educational services by identifying the features and current trends in the development of knowledge management culture in the European higher education system. Methodology. The research methodology involves application of the systematic approach methods. 1. Structural approach related to defining the structural features of knowledge management culture in higher education institutions in Europe. 2. Functional approach that determines the essence and target orientation of the knowledge management function. The use of the comparative method allowed the authors to highlight the essential content of the concept knowledge management culture in relation to the concepts of organizational culture and information culture. The dialectical method of cognition was also involved, which made it possible to comprehensively consider the phenomenon of knowledge management culture in educational discourse through the contradictory relationships of its various sides and aspects. Findings. The culture of knowledge management in the European higher education system is considered at three main levels: 1. Cognitive level, implying a change in the style of thinking, mobilization of intellectual potential, and creativity. 2. Management level, involving the use of analytics and innovative leadership. 3. Technological level, based on the use of information and communication technology in the accumulation, transfer and management of knowledge. Originality. Knowledge management culture is studied in close relationship with the organizational and information culture. The features of knowledge management at three organizational levels have been determined: cognitive, managerial and technological ones. Practical value. The institutions of the European higher education system use knowledge to gain and maintain competitive advantages. Insufficient attention to the issue of knowledge management leads to a decrease in the ranking of higher education institutions. The introduction of knowledge management culture provides improvement in the psychological microclimate of a team, dominance of the atmosphere of creativity, an increase in the level of self-education, disclosure of personal intellectual potential, formation of a system of innovative leadership, stimulation of scientific research and, as a result, an increase in the quality of educational services.