Problem statement. With the development of market marketing, there is a greater role for the functioning functions of the country. For a clear position on the market, protection of the product from the market, giving in to marketing visits, you can use the effective function of the state donation.There are some global trends, a quick technical and technological news, a quick development of national markets, as well as a greater competitiveness to put new opportunities before. One of the most important elements of a wide range of products is marketing and marketing tools, middle-class clients, especially respect for the fragmented marketing strategies, and for the most part, we'll understand the main direct marketing goals [1, р. 25].Analysis of the rest of the publication and publication. Weighty science contribution to the theoretical aspects of the victorious marketing and marketing strategies has been shown to be so important that I'm I. Ansoff, S.

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The article considers topical issues of organization of marketing activities at industrial enterprises. The reasons for the need to implement and use methods and tools of modern marketing are indicated. The components and separate functional tasks of marketing activity at industrial enterprises are given. The stages of formation of the marketing management system of the enterprise are revealed. It is noted that a systematic approach to marketing management of the enterprise involves the use of marketing tools in the management process. The main elements of the marketing management system of the enterprise are investigated. Peculiarities and forms of manifestation of peculiarities of marketing activity organization at industrial enterprises in modern market conditions are revealed. 3D-marketing as an innovative tool of marketing activity is singled out, the spheres of its application, advantages of use, and also characteristic differences from traditional marketing are resulted.

The article systematizes the main species characteristics of production strategies and their classification features. It is shown that the most common production strategies are focused on improving product quality, reducing production costs, introducing high technology, expanding opportunities to produce different types of products, creating specialized and diversified production. The interrelation of market and production strategies is determined. It is substantiated that each production strategy should be considered along with typical production strategies and at the present stage the concept of synergism has the most supporters, according to which strategies should provide a synergistic effect. It is proved that the production strategy should be considered as an integral part of the whole planning process, which ensures compliance with the tasks of the production process. As the tasks tend to change, the production strategy also needs to be developed taking into account the possible future needs of consumers.