In article the main possibilities of the innovative development of milk cattle breeding are considered, approaches of use of digital technologies in data management by processes and forming of the organizational and economic mechanism designed to stimulate progress in science and technologies are investigated. The reasons for the slowdown in economic growth in the industry, which led to changes in the mechanism for managing innovative development, are revealed. The purpose of implementation of digital technologies is the acceleration of processes of the innovative development of the industry, increase in overall performance of the agricultural enterprises of milk cattle breeding and level of food supply. A key trend in the development of innovative control mechanism of dairy farming is the digitalization, based on the introduction of through technologies to the manufacturing processes, creation of new business-models of the market interaction between enterprises, using modular applications for a variety of practical problems. Tasks are defined and the structure of the organizational mechanism of management of the innovative development of the industry of milk cattle breeding on the basis of model the digital platform of agrarian and industrial complex as service which includes the Agriculture and Sustainable Development of Rural Territories subplatform, is offered.

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