 Abstract: Transformation processes in the economy and the consequences of the economic crisis have led to the fact that the enterprise no longer lacks the capabilities of existing marketing technologies [1]. The urgent issue is the introduction of coordinated, integrated marketing communications at the enterprise, which provides the flexibility of marketing policy, the long-term orientation of the enterprise, repeated sales, the formation of consumer loyalty, strengthening of partnerships and more.

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Researching the actual state and prospects of Ukrainian business under martial law will help maintain a stronger economic rear, pay taxes, provide jobs and provide society with the necessary goods. The purpose of this study was to analyze changes in the purchasing behavior of consumers, as well as to investigate changes in the activity of Ukrainian clothing manufacturers that occurred with the beginning of hostilities. Empirical methods were used as a methodology to describe the general problem of the impact of the war on the purchasing behavior of consumers and the conduct of business by enterprises, and a survey of Ukrainian clothing manufacturers was conducted with the help of electronic tools on the subject of changes that occurred in their activities under the influence of the war. Theoretical research methods such as analysis, generalization, explanation and classification are used. The results of the study revealed the main problems faced by clothing manufacturers due to russia's military aggression and the change in consumer purchasing behavior, allowed to formulate prospects for their further development and assess the development of the industry in general. The practical application consists in the possibility of forming a strategy and a plan of further actions of clothing manufacturers based on the results obtained and the conclusions formed. The value of the research lies in the fact that studies of the state of Ukrainian business in general and on only certain indicators in certain industries have been carried out so far, so the obtained reliable data can be used by Ukrainian clothing manufacturers to adapt their activities to today's conditions and consumer expectations, contribute to strengthening the position of the Ukrainian manufacturer on the market not only in Ukraine, but also abroad.

Russia's full-scale military invasion of Ukraine led to the occupation of a large part of the territory of Ukraine, active warfare in the East and South parts of Ukraine, activation of military logistics, rapid development of humanitarian logistics. At the same time, non-kinetic warfare, destruction of functional society, attack on the logistics infrastructure and supply chain disruptions are observed. Civil Logistics and Supply Chains acquired the specifics of working in wartime conditions – constant danger, brittle, anxious, nonlinear, incomprehensible. The following two research questions were asked in the paper. First – how was it possible to ensure the functioning of the supply chains, overcoming logistics obstacles. Second – how are the events unfolding and what strategic consequences will the war have for Ukraine's logistics landscape. To answer the first research question, the focus group method was used (the representativeness of which was ensured by top managers of logistics companies). The answer to the second research question was obtained by the method of summarizing and systematizing figures and facts about the events that have a direct impact on the logistics industry of Ukraine, supplemented by the method for graphical visualization of research results – Futures-Wheel. As a result, the highlighted strategies that were used in managing supply chains when facing logistics obstacles caused by war can potentially be useful in other crises. Futures-Wheel presents an overall picture of the impact of war on the logistics landscape of Ukraine as well as a vision of the future

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