The complex of agroindustrial enterpriseis an extremely important branch of the national economy of any state. This area determines the level of food security, and can also be one of the powerful incentives for the growth of the entire economic system of the country. This is why it so important to ensure economic security of agroindustrial enterprise. The purpose of the article is to form the model for assessing the level of economic security of the agroindustrial enterprise. The subject of the study is economic security of the agroindustrial enterprise. It is proved that the effectiveness of anti-crisis measures substantially depends on information support, the formation of which at the proper level is possible when applying the developed model for assessing the level of economic security of the agroindustrial enterprise. The use in the model of quantitative and qualitative indicators can characterize the main parameters of the economic activity of the agroindustrial enterprise and allow to characterize the level of economic security. This model is based on data that were obtained during the assessment by experts who work in agroindustrial enterprises, which may not only be about professionalism, but also take into account the specifics of the studied area. As a result of obtaining one or another value of the integral indicator, the studied agro-industrial enterprise is recognized as requiring no revision of its own strategy for ensuring economic security. The generated model was experimentally applied at ten enterprises in Eastern Europe, in particular in countries such as Poland, the Czech Republic and Ukraine, to test its effectiveness. To define and substantiate our research, we applied the following general research methods: induction and deduction, comparison and systematization, synthesis and analysis, morphological analysis. The following methods are specific for our research: SAW methodology, in our work is designed to form a polyvariate decision-making model for assessing the level of economic security, as well as a method of expert evaluation, which are designed to form a list of necessary for the formation of the above model. The novelty of our research lies in the developed integrated indicator for assessing the level of economic security of agribusiness and its practical application.

Is proposed a new concept of enterprise management, which is based on the theory of innovation dynamics. The theory of innovation dynamics for the study of enterprises determines that there are always cyclical fluctuations of equilibrium also allows you to determine the genetic features and the ability to follow the options for enterprise development. The authors think that it is possible to regulate vectors of strategic development of the enterprise and to bring it closer to a state of dynamic development by means of the use of adaptive complex of innovative technologies of enterprise management. To form an adaptive innovation technologies complex for the enterprise, the authors propose to determine the genotype of management technology, with pointed out of the gene X-innovation and to form the genome of technology based on the Rdependent components. The reconstruction of genetic algorithm of technology management the authors propose to carry out using quantitative and qualitative indicators of financial, economic, investment and innovative range of the company activity. The analysis of the effectiveness of the formation and transformation of the genetic algorithm took place on the basis of the research of PJSC "Bashtanskiy Cheese Plant" from the period of 2008-2017. According to the results of modeling, was formed a matrix of values for modeling the gene "Innovation", based on the reconstruction of genetic algorithm of technology management.

The purpose of the article is to study the peculiarities of the management of foreign economic activity of enterprises in current conditions of sustainable development. To achieve the goal of the article, in the study, the following scientific methods are used, namely: analysis and synthesis - to determine approaches to understanding the concept of foreign economic activity and levels of its implementation; statistical - to form the indicators that characterize the state of foreign economic activity in Ukraine; grouping - to obtain groups of regions according to the level of foreign trade turnover; cartographic - to visualize the received groups of regions on the indicators of foreign economic activity; graphic - to visualize the system of foreign economic activity in terms of the need to achieve the stability of regions, enterprises as a leading subject of foreign economic activity and the peculiarities of foreign economic activity of the enterprise in modern conditions. Within the article, the factors of external and internal environment, on which depends the effectiveness of foreign economic activity, are considered. The systems of management of foreign economic activity of the enterprise are studied and characterized. Trends of the development and current state of foreign economic activity in the regions of Ukraine are studied. The grouping of the regions of Ukraine according to the activity of conducting foreign economic activity was carried out, with the separation of the leading and the outsider regions. According to the results of the research, the peculiarities of foreign economic activity of enterprises in modern conditions are identified and outlined, among which the following are singled out: spread of integration processes, structural transformations of the international division of labor, strengthening the role of the state in joining the world economic system.

Ukrainian economy, which is recovering after the severe crisis in 2009, has shown obvious signs of macroeconomic instability over the last five years, namely the slowdown of economic growth in 2012-2013 and the recession during the 2014-2015 period. One of the main reasons for this is the irrational structure of national consumption. The present study allows finding out that the biggest defects of the structure of the aggregate expenditures of the Ukrainian economy are the reduction in the share of gross capital formation and an increase in the share of net export with minus. The main factors hampering private capital formation in Ukraine are the reduction of national savings and excessive market concentration. Rapid inflation rates and an extremely low level of confidence in financial intermediaries from the part of Ukrainian households to buy foreign currencies, which they save as non-performing assets (cash). This is an extraction of resources from the «profits-expenditures» flow, which do not work for the economy and are extremely scarce. The chronic negative net export of Ukraine is connected with unsatisfactory terms of trade, because high-tech science-intensive products and excessive amounts of hydrocarbons are imported, and the products with a low level of processing are mainly exported. This is explained by the insufficient tempo of technological modernisation of the Ukrainian economy and innovation lag: 40% of workers employed in the industry are engaged in the production at the low technological level, about 20% -at the average level and only 2.5% -at the high level. The increase of GDP due to the introduction of new technologies in Ukraine is estimated at 0.7-1%, while in developed countries it reaches 60% and more. Comparison of Ukraine with other European countries in terms of aggregate expenditures structure in 2012-2017 substantiated the need for deep structural change in the country.

User buying decision models are continually changing. Few people spend money spontaneously - people watch reviews, read reviews, compare prices, and only after they receive the relevant information are they ready to move on to the next stage. Therefore, the definition of useful Internet marketing tools is one of the main steps in strategic management. Along with the classic tools, such as website, email marketing, SMM, SEO and SEM, content marketing, it is necessary to implement modern, sharply gaining popularity in recent years: chatbots and instant messengers, optimization for voice search, audio content. Particular attention should be paid to end-to-end analytics, which can track the effectiveness of each advertising channel, even offline. Based on the indicators, it is necessary to optimize advertising budgets and adjust the management strategy.