Is proposed a new concept of enterprise management, which is based on the theory of innovation dynamics. The theory of innovation dynamics for the study of enterprises determines that there are always cyclical fluctuations of equilibrium also allows you to determine the genetic features and the ability to follow the options for enterprise development. The authors think that it is possible to regulate vectors of strategic development of the enterprise and to bring it closer to a state of dynamic development by means of the use of adaptive complex of innovative technologies of enterprise management. To form an adaptive innovation technologies complex for the enterprise, the authors propose to determine the genotype of management technology, with pointed out of the gene X-innovation and to form the genome of technology based on the Rdependent components. The reconstruction of genetic algorithm of technology management the authors propose to carry out using quantitative and qualitative indicators of financial, economic, investment and innovative range of the company activity. The analysis of the effectiveness of the formation and transformation of the genetic algorithm took place on the basis of the research of PJSC "Bashtanskiy Cheese Plant" from the period of 2008-2017. According to the results of modeling, was formed a matrix of values for modeling the gene "Innovation", based on the reconstruction of genetic algorithm of technology management.

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Стаття присвячена актуальним питанням розвитку соціального підприємництва під впливом кризи спричиненої пандемією COVID-19 та наслідкам впливу кризи на діяльність соціальних підприємств, підтримці соціального підприємництва на державному рівні в Україні та зарубіжних країнах. Пандемія COVID-19 стала значним випробовуванням для кожної країни щодо спроможності її державного апарату впоратись із викликами, спричиненими нею як для медичної системи, так і для економічного сектору. Україна, як і інші країни ЄС, з метою запобігання поширення коронавірусної інфекції, прийняла рішення щодо введення жорстких карантинних ще на початку весни 2020. А у цих умовах українські соціальні підприємства, діяльність яких здебільшого підпадає під зазначені категорії заборон, опинились в критичній ситуації.

Under modern conditions, there are new requirements for the formation of relations with consumers, partners, employees, and society. The possibilities of integrating corporate social responsibility (CSR) tools and economic digitalization processes have been investigated and a new format for evaluating the activities of small and medium-sized businesses related to their level of maturity has been defined. This study formulates patterns of CSR development, proposes the use of a new concept of "digital space of social sustainable development" (DSSSD), and reports a methodological toolkit devised for determining the level of maturity of the digital space of social sustainable development (DSSSD) of food industry enterprises. The developed methodological support makes it possible to assess CSR by economic, social, and informatization criteria. The proposed CSR scorecard makes it possible to compare companies and rank them in the coordinate system of corporate social responsibility/digitalization. 17 key indicators have been identified, which are formed into three key groups. Confirmation of the effectiveness of the methodology is the execution of calculations for small and medium-sized businesses in the food industry. According to the results of the calculations, the maturity levels of eight enterprises of the food industry in Ukraine in the DSSSD space were determined. The analysis made it possible to determine that four enterprises are at the initial level of DSSSD (zone 1 Digital Descriptive), two enterprises are moving to zone 2 (Solutions Analytics Digital), and two enterprises are in a state of transition to zone 3 (Smart CIS) due to increasing the level of digitalization and the formation of an internal CSR system, which indicates their active development. This makes it possible to assert that the technique is effective and can be useful for enterprises around the world. The selected indicators are used at all enterprises of those countries that use the international accounting and reporting system. Improving the system in the areas of formation of corporate social responsibility and the introduction of digitalization of the enterprise makes it possible to optimize the information systems of enterprises, automate management procedures, and create new communication channels with consumers and beneficiaries. This will contribute to the development of a systemic socio-economic effect of business, care for the needs of people, the development of the social climate at an enterprise, and the emergence of new formats of interaction between business, the state, and society.

The article examines the problematic issues of determining IT technologies and digital technologies in the context of their impact on the development of society and geo-economic processes, which determined the need to form new standards of business ethics, business rules, and business communication, that is, the formation of new standards of social responsibility of business. The author's definition and classification of technologies, and their features, formed on a functional and technological basis into classes: a class of information production technologies, a class of Internet technologies, a class of network technologies, a class of artificial intelligence technologies are given. Structural changes in digitalization that have already influenced the digitalization of business and which need to be actively implemented are considered. It also explored how the development of hard and soft infrastructure affects the development of the digital economy, an increase in GDP and the development of Ukraine as a whole.