Choosing Effective Internet Marketing Tools in Strategic Management

Lagodiienko, Volodymyr; Karyy, Оleh; Ohiienko, Mykola; Kalaman, Olga; Lorvi, Iryna; Herasimchuk, Tamara

doi:10.35940/ijrte.c5868.098319

Cited by 23 publications

(3 citation statements)

References 7 publications

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“…Supporting tourism activities in this segment will stimulate demand for both tourism consumption and investment, which will ultimately lead to their direct and indirect impact on other sectors of the economy (Khalid et al, 2019). Also, this quadrant requires a strategy of investment promotion, development, aggressive marketing (Lagodiienko et al, 2019) and promotion of a historically created tourism product (Prokopenko et al, 2019).…”

Section: Discussionmentioning

confidence: 99%

Strategic Planning of the Recreational and Tourism Industry Development: The Ukrainian Evidence

Шпак

Bondarenko

Sroka

et al. 2022

IJEK

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The purpose of the study is to analyse the impact of the investment component on the development of the Recreational and Tourist Industry (RTI), and to perform a comprehensive analysis in order to elaborate a strategic development plan for the sector. Using the matrix method of research and mathematical method of rating, the general strategic direction of development of the recreational and tourism sphere of each region of Ukraine was estimated and chosen. We have developed a matrix "Recreational potential – RTI investment support", which consists of six quadrants and characterizes the long-term attractiveness of the recreational and tourist sphere and its investment level in the market of recreation, entertainment, and sports. The level of income per capita and the level of investment in collective accommodation facilities were investigated. This allowed to determine: (1) which regions need investments for the development of the recreational and tourist sphere as one of the priority areas; (2) which regions already have a sufficient level of cash flow in the recreational sphere, and finally, (3) which regions need careful analysis with the following elaboration of an alternative direction for recreation development in these regions. Based on two indicators, i.e. investment level and recreational potential, a matrix consisting of 6 quadrants was constructed. All regions of Ukraine were classified in this matrix. The results of the study will have implications for the industry, allowing authorities of different levels to formulate a rational policy for the development of the tourism industry.

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Section: Discussionmentioning

confidence: 99%

Strategic Planning of the Recreational and Tourism Industry Development: The Ukrainian Evidence

Шпак

Bondarenko

Sroka

et al. 2022

IJEK

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“…The model (Figure 2) takes into account the specifics of interaction between a consumer and a manufacturer in a digital environment, as well as the specifics of the analyzed indicators for end-to-end analytics systems (advertising, traffic, attraction channels, web analytics, etc.) [26][27][28][29][30][31].…”

Section: The Theoretical Approach To Model Of Interaction Of the Main Components In A Phygital Environmentmentioning

confidence: 99%

The Interaction Model within Phygital Environment as an Implementation of the Open Innovation Concept

Mikheev

Krasnov

Griffith

et al. 2021

Journal of Open Innovation: Technology, Market, and Complexity

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Currently, the interaction of the consumer and the retail market on the basis of the digital technologies could be described from the point of view of open innovation concept. The article aims to prove the advantages of mixing two separate formats of the interaction between the seller and the consumer in online and offline. The scientific approach to the developing of the so-called phygital environment (physical plus digital) could be considered as a research gap. The definition of the phygital environment regards the innovational concept being used in marketing practice but has not been described in scientific publication yet. The article examines the peculiarities of interaction between consumers and sellers in the framework of their interaction in the phygital environment. The concept of pop-up stores is analyzed as a new format of advertising interaction with the consumer. The authors have proposed a model of an end-to-end analytics system for assessing the effectiveness of a pop-up store in the framework of the interaction of participants in the turnover in a phygital environment. The proposed model has been tested and the efficiency of opening a pop-up store has been evaluated with and without the proposed model. The main marketing indicators and potential effects from the implementation of the proposed system for the company’s activities, in general, in the field of marketing are evaluated. The authors have studied the prospects for both development and automation, as well as the formation of the system of personalized marketing for companies, which implements the concept of interaction with consumers within the framework of the phygital environment.

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“…У процесі дослідження використовувалися такі методи: монографічний, наукової абстракції, спостереження, рядів динаміки, середніх величин, індукції та ін. Д ля більшості вітчизняних аграрних підприємств джерелом інвестицій є власні кошти (амортизаційні відрахування, прибуток), але для більш ефективного фінансового забезпечення слід використовувати залучені кошти, кошти державного та місцевого бюджетів [13]. Стимулювання інвестиційних процесів у сільському господарстві є одним із пріоритетних завдань, яке вимагає вирішення ряду проблем на всіх рівнях господарювання...покращення фінансового забезпечення інвестиційної діяльності аграрних підприємств шляхом збільшення довгострокового кредитування на фоні зменшення короткострокового використання кредитів; зниження простроченої кредитної заборгованості за рахунок покращення платіжної дисципліни, а також оптимального співвідношення власних та залучених фінансових ресурсів [14].…”

Section: Dovgal Yelenaunclassified

Investment Support of Domestic Agricultural Production: Actual Situation and Real Needs

Dovgal¹

2020

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The article examines the actual amount of capital investment in agricultural production. It is determined that despite their rapid nominal growth in the national currency, the real amount of investment, translated into the US currency, is insufficient to meet the needs of expanded reproduction. It is assumed that the main causes of the capital investment deficit are excessive inflation, excessive business risks and non-fulfillment of government obligations. In the Ukrainian economy there is a positive dynamics of capital investment in the agricultural sector of production, denominated in the national currency – for the period 2010–2019 their average annual value amounted to UAH 35.4 billion, the growth rate was 120.5%. Their share in the structure of capital investments of the country's economy is also increasing. The volume of capital investment in the agricultural sector of the economy, translated into a more stable currency (US dollars), in the reporting year of 2019, was lower not only than in the previous two years, but also than in 2013–2013. Their average annual growth was 105.7%. The average annual volume of capital investments in agriculture, forestry and fisheries of Ukraine for 2010–2019 is $ 2.02 billion. This amount is insufficient, as agriculture alone requires at least $ 2.9 billion annually investment. Among the sources of financing capital investments in agriculture, forestry and fisheries of Ukraine in the reporting period, more than 90% were at the expense of enterprises and organizations. This is not a normal situation, which indicates that there is a curtailment of bank lending for investment needs of farmers' the State does not fulfill its obligations to support the development of the agricultural economy; foreign investors, given excessive business risks, are reluctant to invest in Ukrainian domestic agricultural production. Restoring confidence in the State, inflation targeting, judicial reform and the uncompromising fight against raiding are key tools for improving the investment climate and increasing capital investment in the agricultural sector of Ukraine's economy.

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Choosing Effective Internet Marketing Tools in Strategic Management

Cited by 23 publications

References 7 publications

Strategic Planning of the Recreational and Tourism Industry Development: The Ukrainian Evidence

Strategic Planning of the Recreational and Tourism Industry Development: The Ukrainian Evidence

The Interaction Model within Phygital Environment as an Implementation of the Open Innovation Concept

Investment Support of Domestic Agricultural Production: Actual Situation and Real Needs

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