The article discusses stylistic means of headline creating in the information and analytical media text. Pragmasemantic aspect of metaphor in headlines of information and analytical media texts is marked. The research methods are the inductive and deductive method, descriptive method, discourse analysis, linguocognitive analysis, pragmasemantic analysis, stylistic analysis, interpretative analysis. Material for research comprises media texts of the Russian business analytical magazine "Expert" (2010). The pragmasemantic analysis of the Russian business information and analytical media discourse shows that the intention of the "objectivity" dominates. The pragmatical component of meanings is updated by means of implicit assessment (grammatical, lexical, and semantic, composite) influencing axiological modeling of the world picture of the discourse consumer. It is established that the most often metaphorical headline complex compensates the "objectivity" of the main text applying for modeling of a reliable situation.

The article elaborates on a comparative analysis of the methods of borrowing (phonetic, semantic, graphic) foreign words in the modern Russian and Chinese languages. The emphasis is upon the gaming methods of formation of units occurred because of borrowing of foreign language vocabulary within the last 10 years, spread in the Internet but not recorded in any dictionaries, as well as upon the peculiarities of their functioning in the Russian-and Chinese-language Internet communication space. In the research, the following techniques are used: observation, description, classification and contrastive comparison. It is established, that an important feature of the newest borrowed words used by the Russian and Chinese Internet users is that predominantly American English constitutes the source language. Similarities and differences in the Russian-and Chineselanguage Internet communication are revealed.

The advent and development of new types and forms of media led to the development of ethical principles of journalism in the second half of the 20th century. However, the process of media convergence, which began at the end of the 20th and beginning of the 21st centuries, has led to global changes taking place at all stages from the creation to the distribution of content. These changes are associated with a serious transformation of the ethical principles of journalism. The authors of this article conclude that further degradation of the ethical values of the media is inevitable, and directly related to certain trends that are inextricably linked with the process of media convergence. These trends are an increase in the share of user-generated content in the media; an overabundance of content that has influenced the media business, giving priority to the speed of content delivery and its clickbait potential; an increase in branded content; and the development of data journalism, which itself raises new ethical issues.

The criteria for assessing the phonetic component of educational and methodological complexes in Russian as a foreign language are set out basing on the analysis of teaching aids and the experience of teaching phonetics of the Russian language to foreign students. When evaluating existing manuals as well as designing teaching materials, it is necessary to take into account both substantive criteria (correctness and completeness of the description of the work of the articulatory apparatus, the systematic organization of educational materials, the presence of exercises to develop the ability to correlate the phonetic and graphic appearance of a word, correlation with the phonetic characteristics of the students’ native language), and methodological criteria (variety and level of complexity of tasks, completeness of methodological support, allowing to work out various aspects of Russian phonetics, to consolidate skills and control the result).