This article examines and analyses the use of ISO international standards to assure the quality of higher education. It identifies the specifics of the ISO international quality management system in higher education. It makes a comparative analysis of basic principles of ESG, ISO 9001:2015 and ISO 21001 and determines that ISO 9001 standards are general in nature, they do not offer any specific model of the quality assurance management system and provide an organization with the freedom to create its own industry-specific quality assurance system meeting the requirements of the general management system. Therefore, these standards should be used to develop and establish the quality assurance system in higher education. It is stated that ISO 21001 Educational Organizations – Management Systems for Educational Organizations, specially developed for the educational industry, includes the methodological framework to create the effective management system for educational institutions and provides additional mechanisms for the ESG efficient implementation and development. The application of ISO standards in higher education will help improve the quality of rendered services, increase the competitive ability of higher education institutions and stimulate the development of innovative society in the global perspective.

Препринт «Теоретичні основи політики та механізмів забезпечення ефективності освітньої діяльності в університетах у контексті євроінтеграції» підготовлено за результатами виконання першого етапу наукового дослідження за темою «Політика та механізми забезпечення ефективності освітньої діяльності в університетах України в контексті євроінтеграції» колективом учених відділу забезпечення якості вищої освіти Інституту вищої освіти НАПН України. На цьому етапі виконання наукової роботи перед колективом дослідників ставилося завдання здійснити аналіз напрацювань вітчизняних і зарубіжних учених, міжнародних документів щодо ефективності освітньої діяльності в університетах у контексті забезпечення й удосконалення якості вищої освіти. У роботі представлено узагальнення результатів вітчизняних і зарубіжних досліджень щодо реалізації та оцінювання освітньої діяльності в закладах вищої освіти, виявлено теоретичні основи політики та механізмів забезпечення ефективності освітньої діяльності в університетах у контексті євроінтеграції. Видання буде корисним для викладачів, дослідників, керівників і здобувачів вищої освіти, а також інших зацікавлених осіб.

The article presents the results of empirical research of the main theoretical approaches to the concept of efficiency of management services in the field of higher education. It is determined that the concept of efficiency management is a complex multifaceted indicator that includes certain performance indicators related to efficiency, profitability, effectiveness, etc., in economics and management there is no single general approach to determining the effectiveness of management. It is proved that the effectiveness of management is a complex indicator that determines the use of resource opportunities to achieve a certain goal, and these concepts are complementary and interrelated, this approach from the point of view of economics is integrated with all management functions.Ключові слова: higher education; management efficiency; management effectiveness; management efficiency in higher education; educational services.

This article presents the results of research on the value and target priorities in the quality management process in higher education. It is determined that the quality of education is a mean of development of the individual and society, a condition of trust in the educational sphere, it reflects the degree of conformity of the properties and results of educational processivity to certain norms and standards of education. It is established that the quality is traced in the presence of competencies that characterize the ability of graduates of the institution to effectively pursue professional activity in modern socio-economic conditions.Each specific historical level of the qualitative parameters of higher education is the result of determining the goal, or the spontaneity and purpose of indifference, or the symbiosis of the two previous possibilities. It is necessary to take into account the fact that in the absolute majority of cases the quality of higher education does not have a self-sufficient target status, but rather becomes the context and prerequisite for achieving some other strategic goal of individual or supra-individual (social, cultural, civilizational, global) value. The totality of these circumstances exacerbates the need to analyze the quality of higher education through the lens of a hierarchy of targets. Goal setting is the process of justification and goal setting. And the goal can be achieved by combining objective factors and ways and actions to do so. It is also proved that the structural components of personality, value orientations are the most important component of an individual's organization, his ethical-psychological and intellectual activity. And worldview is a set of views, principles, understanding of the world and program of action and forms the foundation of human consciousness. The acquired knowledge and beliefs, combined in the worldview, form a system of understanding by the man of the world and himself.Therefore, the quality of education can be ensured if the management system is in place, which involves the organization of a continuous process of influence of the management entity on its object and the appropriate coordination of their joint activities. The process of quality assurance in higher education should be systematic and include monitoring of the educational environment, comprehensive analysis of the factors influencing the quality of education and developing models of quality management of educational services.Keywords: value, purpose, target priorities, quality management of higher education quality, quality of education

No abstract