The purpose of this article is to summarize and present the main features of the digital transformation of service business models. Methodology. The authors propose to consider the strategic vector of digital transformation of business models in the context of the formation of the digital economy as a new way of transforming business models and processes of all types of activities. The study based on the analysis of successful foreign and domestic experience allowed to summarize the key provisions of the digital transformation of business models in the service sector. The authors determine that the goal of digital transformation of the business model is to increase its economic efficiency through the introduction of digital technology in all areas of activity, in developing a strategy it is important to consider the directions of digital transformation. The authors present scientific and methodological approaches of leading international organizations to the interpretation of the term "digital economy" and give their own definition, taking into account the context of business models. Practical implications. Digital transformation (digitalization) is seen not just as support through IT components of existing business models, but the transformation of the entire business model, whose main objective is to ensure flexible and rapid change. functioning of the business based on the use of the latest advances in ICT, taking into account the specifics of the business (product, service, product portfolio, services). Based on this definition, the authors consider the main components of a digital business model transformation strategy. Value/originality. It is justified that the digitalization of the business model does not involve a simple transformation of technology, but a change in the business model and business processes. In these circumstances, it is reasonable to consider the following components of digital strategies to improve the efficiency of the business model of service enterprises.
The aim of the article was to examine the potential of territorial communities as a factor in the socio-environmental development of territories. Comparison and observation were the main methodological tools. The conducted research revealed that the potential of territories in the EU countries serves to increase the capacity of communities in the field of decentralization and socio-environmental development. A public energy system in Oberrosphe, which is based on communal heating, is promising. The project of the city of Tartu which provides for the involvement of the population in the conservation and restoration of biodiversity is worth noting. The appropriateness and potential of using the integrated modification methodology (IMM) in the development of design for sustainable urban development were established. The design maximizes the use of the potential of territorial communities, social and environmental levers. The Porto di Mare eco-project in Milan, which provides for the transformation of a polluted and degraded area into a self-sufficient ecological and social territory with the involvement of territorial potential deserves consideration. Similar initiatives can be implemented in Ukraine in the context of sustainable development of the country in the course of post-war socio-environmental restoration of the affected territories.
Changes in the world economy and the crisis of 2020 have aggravated the problem of structural stability of the economy and economic security. Under these conditions, the demand for services in the creative economy will grow dynamically, as the most valuable goods are ideas, imagination and creativity. The aim of the article is to consider the impact of the service component on innovative development at the regional level. Methodology. For the purposes of the study, the main types of services provided by the most common institutional forms of innovation infrastructure are summarized. Classification by the criterion of the type of services is useful for monitoring the provision of the innovation system with different elements of innovation infrastructure. Services are considered in the applied context of assessing the effectiveness of innovation policy at the regional level. On the basis of analysis of world practice of innovation policy the spheres of financial and economic stimulation of innovation activity within which the corresponding service component can be considered are determined. Results. Within the framework of alternative approaches to neoclassical economics, based on evolutionary economics and Schumpeterian economics, the authors argue for services as an important component of a proactive industrial policy that can address these failures and is based on the institution of mentoring, small business service provision, development of technology parks and much more. The main types of services provided by the most common institutional forms of innovation infrastructure are summarized. Classification of services is based on the criterion of the type of services, useful for monitoring the provision of the innovation system with various elements of innovation infrastructure. Services were considered in the applied context of assessing the effectiveness of innovation policy at the regional level. Practical implications. On the basis of analysis of the world practice of innovation policy the spheres of financial and economic stimulation of innovation activity, within which the corresponding service component was considered, were determined. Value/originality. Longitudinal data and relevant calculations provide a better understanding of the impact of innovation infrastructure services on the main economic indicators of regional development.
The purpose of the study is the development of analytical tools and organizational and economic mechanisms for the post-war restoration of sustainable development of territories based on the infrastructural and service methodology of the development of innovative hromadas as a basis for ensuring the well-being of local hromadas to avoid the social, environmental and economic problems of war and their approval within the framework of pilot infrastructural and service projects. Methodology. The research is based on the approach of R. Jochimsen, who, in one of the first system descriptions, defined infrastructure as a set of material (production), institutional and individual conditions available to economic agents, which condition integration and the maximum level of economic activity. It is also worth considering the idea that the main differences of the neo-industrial paradigm of local hromada development lie in competent participation based on self-organization, multisubjectivity and decentralization of social relations based on cooperation and communicative equality, and the orientation of society towards the realization of human potential. Innovative hromadas correspond to these trends and provide an effective solution to the primary task of the service-oriented system, which consists in the development of a service policy capable of ensuring the inclusion of existing resources and functional potential of territories to ensure dynamic, balanced, complex socio-economic development. The infrastructure-service approach includes the maximum satisfaction of human needs and desires, as well as the creation of working and living conditions, and aims to meet the needs of the hromada by attracting and retaining human resources through the development of services and infrastructure. Practical implications. The results of the research have applied socio-economic significance and are aimed at solving the important problem of post-war restoration of sustainable development of territories through the design of service provision and use of resource potential of local innovative hromadas. The main result of the application of the developed methodology is the scientific substantiation of the organizational and economic support for the post-war restoration of the sustainable development of territories based on the infrastructure-service methodology of the development of innovative hromadas and the development of the corresponding analytical toolkit, which will allow its adaptive use within the framework of intelligent specialization. Scientific and methodological approaches will be developed to determine the role of infrastructure and service clusters for the well-being of hromadas, based on a consideration of their impact on human capital and its components. Value/originality. Compared to existing analogues, the proposed approach is systemic, takes into account the specifics of innovative activity and covers the entire range of tasks for managing infrastructure and service factors of sustainable development.
The viability of the socioeconomic environment directly depends on the level of development, quality and reliability of infrastructure. In these circumstances, the role of self-organization of communities is growing, which requires, on the one hand, reasonable prioritization in the social spheres and development of infrastructure of life activities, etc. (consistent with the goals and objectives of the development strategy), and on the other hand, assessment of the own and the potential sources of ensuring the implementation of these priorities, which can be made through the development of self-sufficient innovative communities. The aim of the study is to determine the substantial content of the infrastructure and service methodology and its potential in the context of post-war recovery. The infrastructure and service approach involves maximum satisfaction of human needs and requests, as well as the creation of conditions for work and life, and is focused on meeting the needs of the community through attracting and retaining human resources through the development of services and infrastructure. The infrastructure and service approach is focused on adapting the management of the development of innovative communities to the problems of sustainable development as such, which opens up opportunities for studying promising organizational and economic mechanisms for managing service orientation, based on assessing the impact of status changes as a result of military hostilities in the economic space and its effects on the quality of life, living space and human capital. The methodology of the infrastructure and service approach is based on the ideas of the geography of innovations, combining the methods of economic geography, regional economy and innovatics and explores the spatial patterns of creation, implementation and dissemination of new ideas, technologies, products, as well as the impact of these processes on regional (local) development. From these positions, the infrastructure and service approach is relevant, because it relies on the potential of the territories and is aimed at more intensive use of its own capabilities. The infrastructure and service methodology for the development of innovative communities implies the understanding that innovations cover not only technological changes, but also changes in organizational, labor and social practices as those that can potentially affect the well-being of human capital of communities. Service modeling involves describing all processes in communities of different typologies in order to take these processes into account while projecting. Infrastructure and service projecting is the process of organizing space in such a way that economic agents interact as smoothly and efficiently as possible within innovative communities. In this context of the project, service innovations will be considered at the local level as an integration totality of basic factors of living standards, socioeconomic conditions, characterizations of innovative business entities, innovation infrastructure, cluster and network connections. The authors believe that for infrastructure development at the decent level, it is necessary to maximize the existing potential of the community, which is as most effectively possible through the development of innovative communities. Within the terms of practical implementation of the infrastructure and service methodology for the development of innovative communities, it is advisable to consider the hypothesis that development at the regional level should be carried out through a combination of smart-specialization strategies and the objectives of sustainable development.
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