Considering the economic, social and environmental potential of the forestry sector of Ukraine, and the rather low level of its efficiency, an important task is to create conditions for the competitive development of the forestry industry. A precondition for such development is an objective assessment of the regional competitiveness of forestry complexes, which requires the elaboration of appropriate methodological and methodological approaches. The regional approach to competitiveness assessment ensures that the specific features of all natural zones on the territory of Ukraine, characterised by different soil and climatic conditions and unequal forest cover, are taken into account. The purpose of this study is to substantiate and test methodological and methodological approaches to assessing the competitiveness of forestry in Ukraine. The methodological basis of the research was the methods of analysis and synthesis, system generalisation and dialectical method. Methodological and methodical approaches to the assessment of the competitiveness of forestry in Ukraine are substantiated. The main challenges of forestry enterprises that form the potential of the industry are identified. The factors that form the level of competitiveness of forestry are highlighted. Positive and negative trends in the competitive development of regional forestry complexes are identified. Based on the assessment of the competitiveness of forestry complexes, their classification in the major natural zones of Ukraine was completed. The conducted research will serve as a basis for assessing the efficiency of individual forestry enterprises in the context of strengthening their competitiveness. The main advantages (disadvantages) of competitive development of business entities can become an objective prerequisite for making appropriate management decisions.

The need to find ways of overcoming an economic crisis requires improvement of current methodical instruments for assessment of industry competitiveness. The article suggests a method for the assessment of intersectoral competitiveness based on two integral figures (static and dynamic) and fuzzy inferences presented in the form of a set of linguistic vector estimates. The authors have conducted a comparative analysis within the mentioned instruments and the analytical graphical method of competitiveness assessment. The authors have researched the dynamics of competitiveness of ten Ukraine's industries in 2013-2015 by applying the presented model. A backward analysis of the most critical links and factors influencing industry competitiveness has been conducted. It has been concluded that the presented methodology is more flexible and open for the correction of directions, indices and normative indicators of industry activity.

The purpose of the study is to list the characteristics of organizational culture as an object of change and an influential tool for implementing strategic decisions, justifying its role and place in implementing planned and unplanned changes. Materials and methods. The research used such general scientific techniques and methods as structural-logical analysis (at the stage of construction of general logic and structure of research), synthesis (in the analysis of existing publications), induction and deduction, comparisons and key components. Research results. Summarizing the results of the study, we should note the role and importance of organizational culture of the enterprise in the process of introducing changes in modern conditions. It is emphasized that organizational culture is not only a unique managerial, social and psychological phenomenon, but also an effective tool for implementing tactical and strategic decisions in the economy. The processes of introduction of changes taking place in Ukraine today cover the majority of domestic business and business structures. The main reasons are: formation of high-tech market relations; integration of economies and globalization of socio-economic processes; increased competition in international markets and the like. All these and other factors are forcing businesses to respond promptly to changes in the economy and society. Managers implementing new approaches and the latest strategy are faced with the fact that the primary object of change in the enterprise is the organizational culture itself, a culture that was formed during the command and administrative system and which for a long time influenced the economic activity of the enterprise. It is a culture dominated by high levels of power distance, authoritarian management style, inflexible rules and management procedures. Therefore, managing the overall processes of change in enterprises require a reorganization in the current culture. The main directions of such changes are: optimization of organizational and personnel structure, enhancement of the general and managerial culture of managers and main specialists; overcoming the boundaries of the uneven distribution of power between the personnel of the enterprise and others. Given that organizational culture is a powerful means of regulating the behavioral activity of employees, it is necessary to take into account the historical experience, its national peculiarities and focus on those areas that most effectively influence the results of transformational changes in the organization. Organizational culture is not only the object of change, it is a powerful driving force and an influential tool for implementing and implementing a series for other changes (organizational, innovative, financial, technological, human resources, etc.) in the enterprise, which will eventually lead to the expected positive economic result. Conclusions. Organizational culture, therefore, is an important tool for the economic and psychological unity of enterprise staff to implement transformational change in a changing environment. Studies show that changes aremade faster in an organization and that a real economic effect isobtained where the level of organizational culture is highest.

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The article presents a model of the impact of assessing the effectiveness of the enterprise on business value and building a forecast of the company. The subject of the research is a set of theoretical and methodological principles and applied aspects of modeling the process of business evaluation and efficiency of economic activity of enterprises. The aim of the work is to substantiate the model of the impact of enterprise efficiency on business value. Methodological basis of the article. A set of general scientific and applied research methods was used to achieve the goal and solve the tasks set in the research: method of analysis and synthesis, system analysis, modeling, expert evaluation, questionnaires, surveys, analytical planning and forecasting methods, rating method, complex weight estimation method based on fuzzy sets, economic-mathematical, statistical methods. Results of work. The structural and logical model of business evaluation and efficiency of the enterprise activity is developed; the economic-mathematical model of influence of efficiency of activity of the enterprise on cost of its business is presented, algorithms of an estimation are improved: efficiency of activity of the enterprise on the basis of an integrated indicator and cost of business on the basis of the generalized indicator of cost. An example of application of evaluation models to the activity of a dairy enterprise is considered, strategies and development plan are substantiated in the context of increasing the efficiency of the enterprise and the value of its business. Field of application of results. The theoretical provisions presented in the article made it possible to form proposals of scientific and practical nature for modeling the impact on business valuation of the efficiency of economic activity of the dairy industry, in the process of strategic planning. Conclusions. The impact of enterprise efficiency on business value is confirmed not only in the course of practical production activities, but also in the process of drawing up strategic business development plans. Therefore, the assessment and modeling of the relationship between these factors allows better forecasting and planning of business processes, optimize the decision-making algorithm to improve economic activity, increase efficiency and increase business value.