The purpose of study is to determine the investment attractiveness of the country and regions as factors that are critical to attracting foreign direct investment from the EU. Foreign direct investments serve as a source of capital growth, providing the most effective integration of the national economy into European and contributing to the attraction of advanced technologies, modern methods of business management as well. Прямі іноземні інвестиції – джерело приросту капіталу, що забезпечують найбільш ефективну інтеграцію національної економіки в европейську та сприяють залученню передових технологій, сучасних методів ведения бізнесу. Over the past ten years, there is an unstable dynamics of foreign direct investment receipt to economy of Ukraine. FDI in Ukraine from the EU countries is conventionally divided into three stages: 2010-2013 - a relatively stable level, 2014-2016 - a rapid fall, 2017-2020 - moderate growth. Based on the results of international ratings, the need to determine the investment attractiveness of Ukraine in the conditions of ecological and economic imperative is proved.Particular attention is granted to identify Ukraine's position by the Environmental Performance Index compared to countries of the world and Europe. The methodology for determining the investment attractiveness of the country is proposed, which provides for the formation of a General Index of investment attractiveness of the country based on international Indexes:DoingBusiness, Global Competitiveness, EBA Investment Attractiveness, Environment Performance Index. Significant differentiation of FDI funds in the regions of Ukraine is explained by their economic development, the largest volume enters industrially developed regions. A significant correlation between FDI in Ukrainian regions and volume of products in the regions was revealed. The determinants of the attractiveness of the regions that influence the decisions of investors to invest are identified. The methodical approach to assessing the investment attractiveness of the regions of Ukraine, which is based on generalized indicators of financial- economic and ecologically oriented direction, is proposed. The assessment was carried out and a dynamic analysis of the investment attractiveness of regions according to the proposed methodology was made, which allowed to determine their rating of investment attractiveness.

No abstract

On the basis of the analysis of the scientific views of researchers, the essential characteristics of the category of “investment attractiveness” as an object of management are specified. According to the results of the study of macroeconomic indicators (GDP, gross fixed capital formation, financing of capital investments, financing of innovations, direct foreign investments), the current problems of investment attractiveness in the country are determined. The investment attractiveness of Ukraine is analysed in accordance with the international indices. The sequence of investment attractiveness management of business entities is proposed, where priority is given to the strategies of the financial regulation by the development of business entities. The urgency of the formation of a financial regulation strategy based on an estimation of investment attractiveness is substantiated. The priority directions of increase of investment attractiveness in the framework of realization of the strategy of financial regulation by development of the business entities, which stipulate the choice of sources of financing, optimization of the structure of capital, asset restructuring and financing of innovations are determined.

КОМПЛЕКСНИЙ АНАЛІЗ ІНВЕСТИЦІЙНОЇ ПРИВАБЛИВОСТІ ПІДПРИЄМСТВ В КОНТЕКСТІ ФІНАНСОВОГО ЗАБЕЗПЕЧЕННЯ РОЗВИТКУ ПІДПРИЄМСТВАнотація. В статті розкрито передумови та предметне поле комплексного аналізу інвестиційної привабливості підприємств, орієнтованого на формування інформації, яка задовольняє інтереси різних зацікавлених груп. Запропоновано методичний підхід до комплексного аналізу інвестиційної привабливості підприємств, який базується на інтегральній оцінці, що поєднує індикатори оцінки інвестиційної привабливості за трьома рівнями: країни, регіони, підприємства. Наведено результати апробації запропонованого підходу до комплексного аналізу інвестиційної привабливості на прикладі підприємств Луганського регіону та виявлено фактори, які необхідно враховувати при прийнятті рішень щодо інвестування та формування параметрів стратегії фінансового регулювання розвитку підприємств. Уточнена система показників інвестиційної привабливості регіону та обґрунтовано доцільність методів рейтингового аналізу з використанням індексів інвестиційної привабливості країн. На основі аналізу надходження прямого іноземного інвестування визначено рейтинг Луганської області та зроблені висновки щодо інвестиційної привабливості регіону.Ключові слова: інвестиційна привабливість, інвестиційна активність, інвестиційний потенціал, комплексний аналіз, фінансування, інтегральна оцінка, рейтинговий аналіз. Abstract. The article presents the preconditions and the subject field of the complex analysis of the investment attractiveness of enterprises, oriented on the formation of information that satisfies the interests of various interest groups. The methodical approach to the complex analysis of investment attractiveness of enterprises is proposed, which is based on an integrated assessment, which combines indicators of investment attractiveness assessment in three levels: countries, regions, enterprises. The results of the approbation of the proposed approach to a comprehensive analysis of investment attractiveness on the example of enterprises of the Lugansk region are presented and factors are to be considered when making decisions regarding investing and forming parameters of the strategy of financial regulation of enterprise development. The system of indicators of investment attractiveness of the region is refined and the expediency of using the methods of rating analysis using the indices of investment attractiveness of the countries is substantiated. On the basis of the analysis of direct foreign investment inflows, the ranking of Lugansk region is determined and conclusions are drawn regarding the investment attractiveness of the region.

The article contains an analysis of the problems of personal anxiety among adolescents. Anxiety is considered as a property of the personality, which is manifested in the cognitive aspect, emotional reaction, physical reaction and behavior of the individual. The general purpose of the study was to identify the metacognitive beliefs of adolescents with a high level of personal anxiety and was realized thanks to the implementation of such tasks as: identifying adolescents with a high level of personal anxiety, studying personal attitudes towards symptoms, determining and comparing the metacognitive beliefs of adolescents with different levels of personal anxiety, determining predictive power of metacognitions of young people with a high level of personal anxiety.  The results of a study of the prevalence of reactive and personal anxiety among adolescents are presented, a comparative analysis of one's own opinion regarding the presence of symptoms and test results of adolescents with a high level of personal anxiety is carried out. A new approach to the study of personal anxiety from the perspective of metacognitive beliefs is proposed, which is built on the principles of cognitive-behavioral psychology. Metacognition is defined as the basis of automatic thoughts, emotional and physical reactions, and the role of metacognitive processes in the interpretation of information about the level of security, the formation of judgments, assessments. The article proves that the metacognitions of adolescents with a high level of personal anxiety deprive them of flexibility in behavior, limiting the variability of life experience. The metacognitive portrait of young people with a high level of personal anxiety is characterized, in particular: the belief that anxiety is a protection against difficult emotions in anticipation of negative events; a positive attitude towards one's own anxious experiences is reinforced by a desire to prevent negative outcomes. As a result of the conducted research, the prospects for developing a method of targeted psychological influence within the cognitive-behavioral approach have been opened