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The research is based on the methodology of assessing the potential of the tourist complex of the region. The application of the methodology made it possible to conduct a qualitative expert assessment of the reproduction of the tourist resources of the region on the example of the Ivanovo region, a single destination. SWOT analysis was chosen as the main method, which made it possible to conduct a comprehensive strategic analysis of the industry and its external environment. The assessment of the potential of the tourist complex is aimed at identifying the most promising tourist destinations in the region and the formation of information resources in tourism.

Subject. This article discusses the expansion of the use of digital technologies. Objectives. The article aims to develop a comprehensive methodology for assessing the level of digitalization of regional economic systems. Methods. For the study, we used a structural analysis. Results. The article proposes to assess the digitalization of the regional economy and the development prospects using a predictive and diagnostic system. Conclusions. The article concludes that it is necessary to assess the degree of digitalization of economic subsystems and level the digital divide between them.

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