The authors emphasized that the development of the agricultural machinery industry is inextricably linked with the development of agricultural production, and consequently, changes in land use forms and the development of agricultural science, which, in turn, are conditioned by the current socio-political conditions and progress in the field of agricultural knowledge. It is proved that the impetus for the development of domestic agricultural machinery is the agricultural holdings. The authors focused on the fact that state support and regulation of the agricultural machinery market was proposed by stimulating the renewal of the technical park through the improvement of financial leasing, the reduction in the cost of medium- and long-term loans, and the improvement of the procedures for putting equipment into operation. It is noted that in order to preserve the process of updating the machine and tractor fleet and high-tech equipment in agriculture, it is necessary to ensure the effectiveness of state programs to support domestic agricultural enterprises, which will allow the restoration of their financial viability, and this in turn will serve as an impetus to the development of the market of agricultural machinery due to the growing demand for technical means.

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MARKetING MeChANISMS foR IMPRovING the effICIeNCy of INDuStRIAl eNteRPRISeSPurpose. The paper deals with the problems of formation and application of marketing mechanisms to increase the efficiency of industrial enterprises. Under the current economic conditions of the development and course of globalization processes, ensur ing the effective activity of leading industries and their subordinate enterprises is a matter of extreme topicality and urgency. Timely and purposeful use of marketing mechanisms in the business activity of an enterprise is the key to its progressive develop ment.Methodology. In the course of the works, the methods of theoretical generalization, comparison, synthesis, analysis were used to reveal the general principles and to determine the basic categories of the study.findings. The application by industrial enterprises of an integrated approach based on the close interaction of market mecha nisms and the production process with mandatory relying on modern marketing mechanisms is necessary to increase their effi ciency. Increased competition caused by globalization processes is forcing industrial enterprises to improve their performance and manage their monitoring in order to influence the competitiveness of their products. Under the current conditions of development, there is a need to intensify marketing mechanisms in the activities of industrial enterprises, which will lead to the acquisition of leadership positions in the market and provide competitive advantages in it. The analysis of scientific publications made it possible to systematize approaches to gaining competitive advantages. It is established that in order for marketing mechanisms for improv ing the efficiency of industrial enterprise operation to give maximum effect, it is advisable to apply innovation. It was analyzed how marketing and organizational innovations were implemented at industrial enterprises. It is established that flexible production systems with the use of marketing approaches should play a key role in ensuring the economic process and organization of produc tion at an industrial enterprise.originality. The scientific research conducted reveals the need to find and propose marketing mechanisms to improve the ef ficiency of industrial enterprises, which is especially relevant in the context of economic and political instability and the uncer tainty of environmental factors. The results of the research made it possible to determine the stages of application of the innovation profile in these marketing mechanisms. Based on the analysis of innovation activity of industrial enterprises, it is determined that the problems of inhibiting innovative progress relate not only to technical or technological processes, but also to marketing ap proaches and mechanisms for organization of production and sales of products. The information obtained serves as a catalyst for defining a comprehensive approach based on the close interaction between market mechanisms and the production process, with mandatory relying on modern marke...

The article is devoted to substantiation of the concept of capital market, research of its structure, features and principles of functioning. It is substantiated that in the market system of relations the corporate sector needs access to external sources of financing to ensure its expanded reproduction because its own financial resources are usually insufficient, which is due to the tendency to accelerate the recovery of factors of production due to global trends. high technological ways. The author emphasizes that the economic essence of the capital market is manifested in its specific functions, which it performs (redistribution, accounting, concentration of capital, reproduction process) and general market functions (pricing, market intermediation, transaction cost optimization, information). It is proved that the key criterion for determining the capital market is the relationship of functions related to the redistribution of capital between market participants and the transformation of capital from savings to investment. It is established that the relationship between market participants is determined by the term of circulation of securities or the term of loan capital, as well as the purpose of borrowed financial resources. Because the determining criterion for classifying financial instruments in the money market or capital market will not be the term of circulation of the financial instrument, and the purpose of attracting financial resources. It is proved that the speculative capital market is a set of economic relations, financial mechanisms and instruments by which the supply of capital is formed by transforming it from savings to investment in order to ensure reproductive processes.

The article analyses the psychological and pedagogical problems and prospects of the distance learning of students during the pandemic period. Studies have shown that the learning process during the quarantine in the spring of 2020 was stressful for all participants in the educational process. This was caused by the lack of previous experience of distance learning and the response from the government and the number of educational problems. It is proved that the problem of insufficient universal access to the internet and the equipment necessary for training has affected both teachers and students. The current situation shows that some teachers working at higher education institutions replaced remote classes with the form of written works, which led to excessive workload of students. Such methods do not contribute to the quality of material assimilation, but on the contrary, create additional stress. It is proved that computerization affects all spheres of human activity and is an important factor in changing the quality of society life. The authors note that in order to ensure the development of higher distance education, it is necessary to improve the regulatory framework in the field of higher distance education, create a computer infrastructure, prepare software for the introduction of electronic educational platforms, as well as train and retrain teachers for conducting distance education courses. It is noted that during the process remote technologies, teachers use various forms of work with students. In particular, including Zoom classes, Skype classes, web classes, where students independently study an educational resource, perform tasks and the teacher checks it and gives a mandatory review of the completed task. The algorithm for assessing the quality of distance learning systems is justified and the use of an integral indicator with weighting coefficients is proposed, which allows us to quantify the value of local quality indicators and complex quality characteristics of distance learning systems.