An important factor in formation an organizational culture is the analysis of motivational factors that have impact on organizational culture. This paper aims to determine motivational indicators that have a significant impact on the organizational culture of the enterprise. Implementation of the motivational function of organizational culture implies the use of monetary and non-monetary motivational indicators. Motivation of employees in a listed way allow to develop effective organizational culture. The use of the suggested motivators for increasing efficiency of organizational culture makes it possible to significantly increase the effectiveness of personnel management in the company. For competent formation of the organizational culture in Ukraine together with monetary indicators companies should implement non-monetary indicators and specific motivators which have significant impact on the organizational culture. In the future, the list of motivational indicators will allow to develop a list of effective measures to improve the organizational culture of the company.

Staff motivation is one of the pressing issues in management of organizations in any field of activity. This also applies to education, since the activities of employees of educational institutions have an impact on the quality of educational services and, subsequently, on the development of the state. Therefore, the administration of educational institutions should pay special attention to staff motivation. The purpose of the article is to identify methods to improve the motivation system and to achieve a balance of internal and external motivation of secondary and higher education staff. This will increase their productivity and provide education system with highly qualified specialists and will also maximize the effectiveness of their theoretical knowledge and professional skills. Using the methods of analysis, synthesis and generalization, the essence of the main concepts of the motivation system has been revealed and the classification of motivational methods has been carried out. Based on the comparative method, an analysis of the level of the average salary in Ukraine’s education system and the number of its employees compared to other types of economic activity has been made. This revealed the crisis and the general financial unattractiveness of work in the education sector of the economy. A survey was conducted among teachers of higher and secondary education institutions of Kharkiv region in order to determine their motivating factors. Problems in meeting economic and socio-psychological needs of both groups of teachers have been identified. The need to feel satisfied with the process and the result of work is significantly reduced due to the low returns of pupils and students. The importance of taking into account the difference in the mentality of generations in understanding their internal motives has been substantiated. The need to optimize bureaucratic processes and technologies used in distance learning has been proven. The use of the obtained results by management of educational institutions will allow reducing the influence of demotivating factors such as unfair pay, lack of free time, stressful working conditions on the overall level of staff motivation and improving the motivation system of secondary and higher education institutionss

Any social problems need to be solved first of all by investment methods: creating new jobs (innovative training and retraining of employees), increasing labor productivity and increasing real wages, and raising the economic interest of employees and entrepreneurs in the highly efficient use of accumulated total human capital (the life quality improving). These methods should contribute raising the level of trust in society. Due to the generalization of theoretical and practical studies, the classification

The object of research is the innovative activity of organizations. Papers that consider the assessment of the benefits of Ukraine's accession to the European Union (EU) ignore innovation activity in the context of acquiring competence for the integration of organizations into the European space. This predetermined the study to assess the state and prerequisites for effective innovation activity of Ukrainian organizations. An uneven concentration of innovative organizations by types of economic activity has been determined, which is explained by imperfect mechanisms for regulating regional development. The negative dynamics of the science intensity of the gross domestic product (GDP) of Ukraine (by 0.32 %), its lowest level among the EU countries (0.99 %) were noted. This makes it impossible to compete with supplier countries of new technologies and products with a high degree of added value. A reduction in the cost of fundamental research and the number of innovative organizations (by 72.09 %), a decrease in the number of employees engaged in scientific research was identified. The smallest amounts of funding for employee training in accordance with EU requirements have been determined, which reduces the competitiveness of the economy. A distinctive feature of the study is its standpoint of the influence of indicators on the formation of conditions for the acquisition of competence by organizations in the European market. This means the technological renewal of production, intensification of research into the latest areas of science, achievement of intellectual leadership, reorientation of finance to investment in human capital. The results are useful for executives who, on the way to joining the European space, seek to successfully overcome the barriers of the world's largest market owing to organizational competence