The relevance of the topic of the study is determined by the processes of reforming financial control system under conditions of the budgetary decentralization and euro integration processes in Ukraine. The theoretical and methodological principles of researching budgetary security and decentralization were determined. Based on the data within a twenty-five-year period the dynamics of profits, costs and surplus of the Consolidated budget of Ukraine were analyzed. The influence of the economic development cyclicity on budgetary security in the part of occurrence of budgetary deficit was identified. The quantitative assessment of budget decentralization in Ukraine was made based on the share of revenue of local budget in the revenues of Consolidated budget as well as transfers in the revenue and expenditure of the State budget of Ukraine. The scientific outcome of the study is the refinement of the definition of budget security for the state and the regions and substantiation of the conceptual model of financial control under decentralization conditions.    Unlike the existing definitions the proposed definition is grounded on the change of the ideology of the budget process participants under conditions of its democratization and decentralization as well as the risk-oriented and strategic approach. The proposed conceptual model of financial control under decentralization conditions is grounded on the unified network of the state and municipal control authorities, delegation of control functions according to the budget powers, transition from the inspection of inter-budgetary transfers to the audit of budget security under conditions of accepted socio-economic living standards of the local population, unification and standardization of the approaches to conducting audits of legality and effectiveness of the formation and using the local budgets.

Ключка О.В. к.е.н., доцент Університет державної фіскальної служби України Чуницька І.І. д.е.н., доцент Університет державної фіскальної служби України Ковальчук М.В. бізнес-тренер з продажів АТ «Правекс Банк»

Behavioral Finance becomes more important in connection with the massive work of financial professions, when the accounting and financial work created should ensure the uninterrupted functioning of finances in conditions of their permanent orientation to changing human needs. In conditions where the algorithms created on the basis of classical finances do not take into account the irrational moments of human behavior, behavioral tools become a means to prevent crashes of new mechanisms for finance functioning in a new digital economy. The purpose of the article is to study the basic theories as well as the stages of formation and development of behavioral finance as an important area of financial research and to justify the need for its further evolution in modern conditions. The article consistently reveals the economic essence and role of behavioral finance and the principles of effective interaction of business entities in the context of behavioral economics, which should be based on the principles of trust, information transparency, coherence of interests, responsibility, compliance with ethical standards, financial inclusion, and mutual benefit. The necessity of behavioral finance study as an independent direction of modern financial research is considered. The basic theories and stages of the formation and development of behavioral finance are highlighted. The article outlines the criteria for substantiating and choosing managerial decisions. The features of the behavioral model and factors influencing the making of an irrational decision by a business entity are revealed. The most common effects that provoke irrational behavior of economic entities are highlighted. Some aspects of behavioral finance’s influence on the decisions of enterprises’ financial managers are revealed with the definition of the role of incentive motives and psychological factors in the choice of an individual’s financial behavior model and their investment decision-making. The necessity of further research on individuals’ behavioral strategies in modern financial research is grounded model and their investment decision-making. The necessity of further research on individuals’ behavioral strategies in modern financial research is grounded

An important component of forming the basis for the balanced development of the domestic agricultural sector is the reproduction and protection of land resources. A significant part of the problems here are directly related to the insufficiency and inefficiency of financial support for agricultural land use. The purpose of the article is to reveal the financial and credit mechanism for ensuring balanced land use and to develop proposals for improving the financial support for the reproduction and protection of agricultural land through the introduction of tax incentives. The financial and credit mechanism for stimulating balanced agricultural land use can be defined as structurally complex and diversified; it has its own features to ensure its implementation and influence on the subjects of financial and credit relations in the direction of regulating their activities. It is established that financial relations in agricultural land use combine a very large chain of relationships between the state, enterprises, individuals and financial institutions in terms of financial support for the reproduction of agricultural land use. The financial and credit mechanism for stimulating balanced agricultural land use can be defined as structurally complex and branched; it has its own features to ensure its implementation and influence on the subjects of financial and credit relations in the direction of regulating their activities. It is proved that it is necessary to create such conditions of management that unbalanced use of land became economically unprofitable. The level of profitability and income of land users should become dependent on the degree of achievement of balanced agricultural land use, which is determined by a set of agrochemical indicators of the quality of land used for agricultural activities. In order to financially ensure the reproduction of balanced agricultural land use, the introduction of tax incentives is proposed. These include the formation of general favorable tax conditions for enterprises in the agricultural sector of the economy and the introduction of targeted tax benefits. It is established that the use of the above financial and credit levers and incentives for the development of balanced land use is the most accepted in today's challenges, because it has minimal impact on the expenditure side of the state budget.

Ключка О. В., Воронченко В. В. Вплив фінансового ринку на фінансове забезпечення суб'єктів господарювання Метою статті є дослідження основних джерел фінансового забезпечення суб'єктів господарювання в сучасних умовах та узагальнення їх основних способів залучення. У статті розглядається фінансове забезпечення діяльності суб'єктів господарювання, що передбачає реалізацію заходів із залучення необхідного обсягу фінансових ресурсів для фінансування їхньої виробничої та інших видів діяльності. Досліджено актуальні проблеми формування структури джерел фінансового забезпечення діяльності суб'єктів господарювання та критерії їх оптимального залучення. Визначено переваги та недоліки фінансування за рахунок власних і залучених джерел. Охарактеризовано оптимальність співвідношення позикових і власних джерел фінансування, що, своєю чергою, залежить від конкретних умов господарювання, фінансової політики, обігу капіталу, галузевих особливостей тощо. Проаналізовано схеми залучення фінансових ресурсів на вітчизняному фінансовому ринку шляхом випуску цінних паперів та отримання банківських кредитів. Досліджено можливості залучення капіталу на національному фінансовому ринку на основі багатокритеріального порівняння основних методів мобілізації фінансових ресурсів: отримання банківських кредитів, лізингу, емісії акцій та облігацій. Розглянуто роль фінансового ринку як механізму, що, своєю чергою, дозволяє перетворювати вільні фінансові кошти та заощадження в інвестиції. Доведено, що фінансовий ринок, будучи оптимальним розподільчим механізмом, здатен забезпечити та підвищити ефективність структурних трансформацій і, в підсумку, стимулювати економічне зростання.