During the COVID-19 pandemic, one of the major concerns at the Universidad de Ciencias y Artes de América Latina (UCAL; the University of Sciences and Arts of Latin America) has been to keep offering high-quality education with effective teaching methodologies and creativity at its core. This article aims to describe and understand the use of digital tools for class preparation, synchronous encounters, storage, interaction, collaborative work and assessment by UCAL’s instructors in creative careers. It finds that instructors were proactive about learning and using a variety of digital tools. Gamification apps and interactive boards were instructors’ favourites because they tended to motivate their students the most. No statistically significant associations were found between tool selection and course, sex, or age. Based on the evidence, this article will propose general guidelines for a training plan for instructors.

The aim of this research was to demonstrate the effects of cerebral gymnastics as a strategy in the creativity development from the perspective of the Pro.Seso Creativo 3.0 method in the university students. The research is experimental with quasi-experimental design. The sample is represented by 120 students. The research results showed that cerebral gymnastics as the strategy has a positive influence on the creativity development from the perspective of the Pro.Seso Creativo 3.0 method in the students of the Communication Career of the UCAL-Universidad de Ciencias y Artes de América Latina in the academic period II-2020. The research hypothesis was confirmed, and the null hypothesis was rejected, since when applying the t-Student test in the Study Group, the P-value was 0.000, which is less than the established significance level (α = 0.05). Indeed, brain gymnastics becomes a very relevant aspect since it allows developing and enhancing the creative process of people, and it is through creativity that ideas or conceptions can be created, to produce alternative solutions to the difficulties that arise.