This research aims to analyze the relationship between digital marketing on quality service, digital marketing on sales performance, quality service on sales performance, and digital marketing on Sales performance through quality service. The research methodology is a quantitative method and divided into research design and research subjects, data collection methods, and analysis methods. The study is conducted on 125 small and medium (SMEs) in Banten, Indonesia in the digital region. The study uses primary data based on the results of distributing online questionnaires to 125 managers of SMEs in Banten who were selected by simple random sampling. The questionnaire was designed online, and each question/statement item was given five answer options, namely: strongly agree (SS) score 5, agree (S) score 4, neutral / doubt (N) score 3, disagree (TS) score 2, and strongly disagree (STS) score 1. The method for processing data is by using PLS and using SmartPLS version 3.0 software. Based on data analysis by SmartPLS, digital marketing has a significant effect on quality service, digital marketing has a significant effect on sales performance, quality service has a significant effect on sales performance, and digital marketing significantly affects sales performance through quality service in the digital era.
The purpose of this study is to analyze the effect of supply chain management on competitive advantage in SMEs, the effect of competitive advantage on company performance in SMEs, and the influence of supply chain management on company performance mediated by competitive advantage in SMEs. This study uses quantitative methods and data analysis techniques based on Structural Equation Modeling using SmartPLS 3.0 software. The sample selection method uses non-probability sampling methods. Online questionnaires were sent to 340 SMEs respondents, the next step is to evaluate the returned 320 questionnaires. The results indicate that supply chain management had a significant influence on company performance and competitive advantage. Competitive Advantage also had a significant influence on company performance and played a mediate influence between supply chain management and company performance. The company's ability had a positive effect on competitive advantage and finally, adequate company capabilities had an impact on competitive advantage.
Entrepreneurship has been gained attention at the institutions of higher education inAbstrak: Pendidikan Entrepreneurship atau Kewirausahaan telah mendapatkan perhatian pada lembaga-lembaga pendidikan tinggi di Indonesia. Pembekalan kampus akan mata kuliah ini untuk para mahasiswa merupakan suatu keharusan. Penelitian kualitatif dengan model studi fenomenologi ini berusaha mengeksplorasi efektifitas dari Strategi Mentoring dan Coaching dalam proses menggali ide dan transfer ilmu kepada para peserta didik (Mahasiswa) selama mengikuti pendidikan Entrepreneur. Mentoring dan Coaching memiliki perbedaan dan sekaligus persamaan, secara singkat mentoring memiliki arti memberikan arahan dan coaching memiliki arti penggalian ide/pendapat peserta didik dalam memecahkan masalah yang terjadi dalam project based learning yang dialaminya. Masalah terjadi pada para pendidik (Fasilitator) yaitu untuk menjawab pertanyaan apakah harus melakukan mentoring atau melakukan coaching. Temuan dalam penelitian ini menunjukkan bahwa para fasilitator lebih kesulitan dalam melakukan coaching daripada mentoring dan dalam proses coaching tidak diperkenankan memberikan saran kepada mahasiswa sebab semua ide penyelesaian harus berasal dari mereka sendiri dan ternyata masih banyak fasilitator yang lebih banyak melakukan mentoring daripada coaching.Kata Kunci: pendidikan kewirausahaan, mentoring,coaching, entrepreneurship education, project based learning, interactive control 675Pendidikan kewirausahaan yang saat ini begitu banyak bermunculan memberikan nafas segar bagi metode dan kurikulum pendidikan kewirausahaan. Pendidikan
The mitigation of business risk management in the Covid 19 pandemic is a powerful means of controlling the transmission and easing of socio-economic interactions. To avoid Covid 19 transmission, business organizations should adopt new cultural behaviors that align with proper health protocols to avoid Covid 19 transmission. This is because there are differences in the behaviors of business organizations. This research uses a qualitative approach with a literature study. It focuses on business and management mitigation risk factors in Covid 19 pandemic, as well as their impact on its transmission. The results show that the Covid 19 pandemic risk impacts private businesses as well as the state as a public organization entity equally responsible for solving the problem. Furthermore, no business is ready with adequate risk management planning for Covid 19 transmission. This has an impact on the risk of uncertainty for business sustainability. Moreover, there needs to be a proper theoretical, conceptual, and empirical risk management mitigation of Covid 19 transmission. Consequently, this enhances the control of transmission in office and business place clusters.
Technological changes accompanied by rapid market changes have made it increasingly difficult for SMEs to develop their business in the future. Today, many organizations are shifting to e-procurement as an integrated supply chain support function to achieve strategic business goals. E-procurement or electronic procurement and supply chain Innovation have allowed for more flexibility in responding to market changes and improving the performance of the company's supply chain. The purpose of this study was to determine the impact of the implementation of e-procurement and supply chain innovation on the supply chain performance of SMEs in Indonesia. The method used in this study is a quantitative survey method using structural equation modeling (SEM) and partial least squares (PLS) with data processing tools, namely SmartPLS 3.0 software. Respondents in this study were 390 employees of SMEs in Indonesia determined by the simple random sampling method. The research data was obtained through an online questionnaire distributed through social media. From the results of the analysis, it can be concluded that the implementation of e-procurement has a significant effect on supply chain performance. Supply Chain Innovation has also a significant influence on SMEs supply chain performance.
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