Corporate e-learning is becoming general, the use of electronic learning systems is constantly expanding. Corporate training is characterized by the availability of a corporate knowledge base, which is constantly expanding. In order to achieve stable development of company, transparency and access to knowledge and information is necessary. This ensures a thorough understanding of the executed work by all employees of the company. Therefore, a key objective in this context is a generalization, accumulation and transmission of corporate knowledge to any employee of the company under the corporate training. In addition, it is crucial to find the suitable content in the learning process in order to save time and quickly get involved in the workflow. Thus, new systems are needed that can effectively recommend the necessary educational material for users on the basis of their preferences.

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The article examines the problems of improving the marketing activities of small enterprises that produce construction materials. We propose concrete measures based on the experience of the most advanced enterprises that implement innovations and modern information technologies. The most important of them are a deep marketing analysis of the market situation, promotion of their products and services on the Internet, cooperation with large and medium-sized businesses, the introduction of modern technologies into production and the creation of virtual enterprises. At present, competent marketing and sales policy is one of the main factors for increasing competitiveness. Marketing activities can be tailored to any environment and goods. The marketing policy depends on the market share, market development, competitors' actions, consumer influence and industrial enterprise goals.

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