The increase in the production of rice commodities, corn, and soy (Pajale) continues to be encouraged by the government to provide adequate needs to avoid exports. This program has been conducted intensively on the activities of the state BUDGET-year 2017. The purpose of this research is 1) to know the response of farmers to the soy UPSUS program, and 2) to know the income received by farmers in the soybean UPSUS Program. The method of research is conducted using the survey method, the form of primary data collection by providing questions to the respondent, hereinafter, to know the level of admission of soybean farming is done using R/C ratio analysis. As a result, the average age of farmers in productive age (45), all farmers have participated in formal education, and among them, there are 17 people at basic educated. Mostly there are three people as Family members. Experience farming range between 26 and 32 years, and the area of land tenure > =1.7 ha. Revenue acquisition of farmers Upsus in the 1 -time production process (on average four months) obtained a net profit of Rp 4.960.000, -with R/C Ratio acquired the value of 2.03, which means that soybean cultivation deserves to cultivated.
Animal farm is one of important sub-sector in the farming industry to produce animal-based protein in the development. In Indonesia, there are many food processing producers and industries, such as the meat-processing industry. Meatball is one of the examples of meat-based products. It is a typical meat-based dished that is very popular in the country. This study aims to identify the marketing strategy of fried meatball through digital marketing system by determining the segments (geographical and demographic), targeting (value, volume, product, price, promotion, and distribution), and positioning (STP). It also examines the business strategy using SWOT analysis. The fieldwork has been conducted from March to June at Al Barokah Shop, Somba Opu district, Gowa, Sulawesi Selatan. The research analysis used descriptive statistics. The location of the samples was determined by purposive sampling. From the study, it reached a 35,17% effectivity rate. From the SWOT analysis, it could be concluded that appropriate strategies are social media marketing, public market, and developing the product to be a partnership to increase productivity.
Tujuan dari pelaksanaan penelitian ini adalah untuk mengetahui pemanfaatan pakan dedak padi fermentasi terhadap pertambahan bobot badan harian, konversi ransum dan konsumsi ransum ayam Kampung Unggul Balitbangtan (KUB) fase grower. serta mengetahui respons peternak terhadap teknologi tersebut. Penelitian dilaksanakan menggunakan Rancangan Acak Lengkap (RAL) dengan 4 perlakuan dan 5 ulangan. Hasil penelitian menunjukkan bahwa pemanfaatan dedak padi fermentasi sebanyak 30% dalam ransum dapat meningkatkan pertambahan bobot badan harian, konversi ransum dan konsumsi ransum. Pelaksanaan penyuluhan terkait hasil penelitian cukup efektif dalam meningkatkan pengetahuan, keterampilan dan perubahan sikap responden dengan nilai efektivitas penyuluhan sebesar 35,18%, yang berarti berada pada kriteria cukup efektif.
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