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Artificial intelligence is a discrete branch of science and technology which has been exercised constructively over the past 60 years in various fields. While artificial intelligence is making its mark in almost all areas, human resources practices arenot an exception. Human resource management is one crucial area in each organization and it is essential to realize that people who are part of human resource management have to be familiar with the notion of Artificial intelligence. Some HR experts suppose that upgraded and advanced AI is a threat to human community and in the upcoming decades AI would significantly reduce the demand for human resource globally. In contrast, some researchers believe that AI is one of the sophisticated tools meant to assist humans and it can never ever replace human labor. Having in mind the above points, the main purpose of this research is to investigate employee’s perception towards Artificial Intelligence technologies in human resources practices.The method used for data collection was the online survey and the tool used was the questionnaire. Along with the focus on the participant’s perception of AI, and the study also aims to understand the current AI technologies being practiced in Human Resources practices.

Internet and social media have become an integral, inseparable and definite part of our lives and thus it plays an important role in purchase decision of varied kinds of products online where teens are considered to play a crucial changing factor. This study attempt to reveal the various factors of Internet and social media that influences the purchase decision among teens of Patna and Ranchi considering online peer communication, social networking groups, Brand/company pages online and several other factors. In-depth literature reviews reveals the growth of social media and internet as a key to teenager socialization and teen profiling remains a challenge along with several other factors e.g.; Brand interaction through social media page, online social groups of brand influencers along with cultural effect on teen socialization. Hypothesis testing is done using ANOVA suggests a significant trend in involvement of demographic/environmental factors as a key influencer in purchase decision making style of the teenagers. Socialization process is analyzed among 330 respondents .The result shows a positive influence of antecedent variables like age, social media and peer involvement in purchase decision making and product involvement in family decision making. The study is significantly important for companies who are attempting to make a mark in minds of the teenagers who are not only a potential future consumer but is also a lucrative present costumer. This study will be useful for business operating online, researchers and for all those business that are connected with E-commerce.

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