The paper throws light on the genesis and diffusion of a new breed of pig developed and propagated in India. The breed named 'T&D' was developed by crossing and continuous selection of Tamworth with local indigenous (Desi) pig which is distinctively black in colour. The extent of dissemination of the technology was assessed through random selection and interviewing 240 farmers across four states of India. It was interesting to see color as a trait significantly influencing the choice of farmers especially among the tribal communities. The 'T&D' pig innovation has spread beyond its place of origin to distant places especially in Eastern and North eastern parts of India, where pork consumption is comparatively very high. The study revealed that due to desired innovation attributes like relative advantage, observability, cultural compatibility and trialability, there was faster rate of adoption of 'T&D pig'. Favourable impact of adoption of 'T&D' pig innovation was observed in terms of guarantying farmers price premium, mitigating marketing uncertainty, reducing drudgery and compatibility with existing farming system.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.