Given the significant rise in the number of Americans who turn to the Internet for political information, we examine the effects of these behaviors on political and civic engagement in an evolving media landscape. Specifically, we test hypotheses derived from competing models-the instrumental approach, which posits direct effects of Internet use and a psychological approach, which predicts contingent effects. Analyses of the 2004 American National Election Studies (N = 1,212) reveal a pattern of direct effects of Internet use on basic information acquisition and use but contingent effects for concrete acts of civic or political engagement. These results provide an important window on the political impacts of contemporary Internet use and suggest that future reassessments of the Internet's role in public life should continue to probe for direct as well as differential effects.
This study sought to more fully explicate the key variables involved in Noelle-Neumann's spiral of silence theory, which states that fear of isolation keeps individuals from expressing opinions perceived to be in the minority. We tested the theory in the context of public discussion about affirmative action policies, a domain seemingly ideal due to its moral and value-laden characteristics. Data from 217 randomly selected adults in October 1998 indicate that fear of isolation indeed prevents one from publicly voicing perceived minority opinions. Willingness to speak out on a controversial ballot initiative was predicted also by demographics, media use, and importance of the issue. However, it was perceived consonance of one's opinion with family and friends—rather than society at large—that predicted willingness to speak out.
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