The limited capacity model of television viewing is used to investigate the impact of arousing content and fast paced production of viewers' information processing of TV messages. Results show that both fast pace and arousing content elicit self-reported arousal, but they elicit different patterns of physiological arousal. Both fast pace and arousing content increase the allocation of processing resources to messages. The combination of fast pace and arousing content overloads the processing system resulting in less recognition and cued recall for the specific content of the message. Results generally support the limited capacity theory of television viewing.

This study tested the validity of using facial electromyography (EMG) as a physiological measure of the valence of radio listeners' emotional responses toThe media expose audiences to a wide range of emotional experiences. Media messages contain content explicitly designed to evoke discrete emotions such as fear, anger, joy, and sadness. Producers are aware of the intimate relationship emotion has with three primary goals of media messages: to attract attention, to entertain, and to persuade. Given the prevalence of emotionally charged media messages, it is not surprising that much attention has been directed toward investigating the relationship between emotional media content and audience members' emotional and cognitive responses to those messages (A.

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This experiment assessed the impact of formal features associated with the packaging of tabloid and standard news on viewer arousal, attention, information recognition, memory, and evaluations of news. The flamboyant tabloid packaging style increased arousal and attention but did not have a significant impact on recognition memory or delayed free recall of information. Moreover, viewers found standard versions to be more believable and informative than the tabloid versions of news stories.