The competitiveness of the national economy is ensured by mutually beneficial cooperation of various business activities and industrial specialization of business units. The purpose of this article is to identify the main motives of the economic behavior of business units in Ukraine, which predetermine structural changes in the industrial sector and agro-industrial complex, and to develop an algorithm for substantiating the strategic choice of participating forms in integration formations for the business development. The economic and statistical analysis has identified trends in structural changes in the industrial and agricultural sectors of the Ukrainian economy. By generalization of scientific views on the content of integration processes, there were identified the influence of institutional factors on the development of forms of integration interaction and maintaining the stability of integrational entities, and the factors of technological and logistic expediency on the formation and development of business networks. There was formed the algorithm of substantiation of strategic decisions regarding the choice of enterprises of the forms of participation in the integration formations of different types. The differences in the positions of the initiators of the business network creation and the participants involved in them were identified regarding the composition and relationships in the network that affect its sustainability. The application of this algorithm will ensure that the management of enterprises makes more substantiated decisions on the creation of an organizational framework for the implementation of competitive strategies in promising areas of inter-sectoral cooperation.

The problem of determining the investment priorities of the national economy development has been actuated. It has been argued that the formation of institutional preferences for activation of industry investment processes should be carried out taking into account the potential ability of each sectoral group enterprises to increase the added value. The scientific and methodical approach for sub-sectors investment attractiveness assessment has been formed on the example of the Ukrainian food industry. It has been recommended to use for this substantiated set of relative performance indexes which are duplicated in aggregate statistical state surveys based on the enterprise’s financial statements. It has been formed the recommendations for the investment priorities of food industry development in Ukraine which are based on the appropriate calculations made by the TOPSIS and CRITIC methods. Methods of economic-statistical and comparative analysis were used for structural and dynamic characteristics of the Ukraine industrial enterprises activities. Given that innovation processes should also cover small and medium-sized industrial enterprises, whose resource opportunities are mostly limited, it is proposed to expand them within the framework of a strategic partnership. Graphic modeling methods have been used to visualize the process of building the business structures resource potential on the basis of their strategic partnership. The influence of the motivational environment on the value of organizational relations within the partnership has been formalized.

The problem of determining the investment priorities of the national economy development has been actuated. It has been argued that the formation of institutional preferences for activation of industry investment processes should be carried out taking into account the potential ability of each sectoral group enterprises to increase the added value. The scientific and methodical approach for sub-sectors investment attractiveness assessment has been formed on the example of the Ukrainian food industry. It has been recommended to use for this substantiated set of relative performance indexes which are duplicated in aggregate statistical state surveys based on the enterprises financial statements. It has been formed the recommendations for the investment priorities of food industry development in Ukraine which are based on the appropriate calculations made by the TOPSIS and CRITIC methods.

Purpose. The purpose of this paper was to determine motivational factors of structural changes in the agro-industrial sector of Ukraine, which will strengthen the ability of business entities to generate larger added value flows and increase efficiency through the development of strategic network partnerships. Methodology / approach. While writing the article the following methods were used: methods of economic and statistical analysis – to study the dynamic of indicators that reflect the results of sectoral structural changes of the enterprises’ activities in the sector of agriculture, forestry and fisheries of Ukraine during 2016–2019; critical analysis – to identify shortcomings in the legislative field of Ukraine, which deform motivational vectors, negatively affect the development of agro-industrial complex; morphological analysis and synthesis – to prove the feasibility of interpreting the term “network capital” in a narrow and broad sense; scientific abstraction and graphic visualization – to build the model of formation of network capital and use in the processes of organizational interaction of participants in a strategic business partnership; mathematical modelling – to formalize the conditions under which the network partnership participants will avoid manipulation by the expert environment in the apportionment of the costs and revenues from the implementation of business projects. Results. It has been studied the dynamic of indicators that reflect the results of the sectoral and structural changes in activities of Ukrainian enterprises in the agriculture, forestry, and fisheries sector during 2016–2019. It has been highlighted shortcomings in the legislative field of Ukraine, which distort the vectors of motivational influence on the development of agro-industrial complex, causing the corruption schemes spread in the decisions and actions of economic agents. The essential content of the term “network capital” in a narrow and broad interpretation has been differentiated and the motivational basis for its increase by the business network participants has been highlighted. The processes of formation and use of network capital in the inter-organizational interaction of participants of strategic business partnership have been modelled. Nash equilibrium theory has been applied to increase the reliability of the position assessment of business network participants in the total costs and revenues apportionment and it has been proved that this forms the motivational basis for long-term cooperation. Originality / scientific novelty. The author’s interpretation of the term “network capital” in a broad and narrow sense with emphasis on motivational aspects of this capital increasing in the agro-industrial business network has been proposed. The model of network capital formation and use in the processes of organizational interaction of participants in a strategic business partnership has been constructed. There have been modelled the conditions under which the participants of the network partnership will avoid manipulation by the expert environment in the apportionment processes of costs and revenues from the business projects implementation, which will improve their motivation to cooperate. Practical value / implications. The main results of the study can be used for (i) elimination of some gaps in the institutional environment of Ukraine, which distort the motivational vectors of agricultural development; (ii) managing growth processes of network capital to increase the aggregate ability of business network participants to create new consumer value with high added value; (iii) improving the motivational basis for long-term cooperation of business network participants by increasing the reliability of their positions assessment in the total costs and revenues apportionment.

The article summarizes and clarifies the understanding of the resource potential of the enterprise. The priorities of its development in modern conditions are defined. The main results of the analysis of the volume of agricultural products which are produced by the corporate and individual sectors are presented. The short-sightedness of the prospects of agribusiness in Ukraine is reasoned. On the basis of critical analysis, the understanding and structure of the resource potential of agrosphere enterprises is supplemented. The order of efficiency increase of the enterprises resource potential on the basis of organizational and managerial potential, which acts as the tool of business development strategy, is offered. The influence of integration interdisciplinary processes in the agroindustrial complex on increasing the value of resource potential and creating competitive advantages in the domestic and world markets is substantiated.