The concept of "Globalization" first arose from the ever-increasing worldwide commerce and technological advancements. The term, which refers to an inclusive framework; has brought forth observeable and shared tastes, delights, habits, shares and even values worldwide. The global market, which has grown considerably due to technological advancements, is ever-adapting itself at a faster pace to the constant differences that it encounters. As media digitalizes, consumers are now offered varying ways and levels of consuming media. Therefore, the next steps to be taken towards the global audience's viewing habits must include new directions of action. As one of the new directions of digital platforms; the term "Glocalization" appears as a combination of the terms "globalization" and "localization". Our research concerns the concept "Glocalization"; ever-increasingly discussed and argued upon in today's world, and its implications on content promotion of digital platforms will be elaborated upon the local promotions of Netflix, a global digital broadcasting platform. These broadcasts with their cultural undertones present us with very important knowledge concerning the effect of 'Glocalization' on digital content promotion and 'Glocalization's reflection on the dynamics of content presentation and consumption. The research determines if such localization attempts have any effect on viewer's consumption.