While many food producers invest in adopting sustainable and/or environmentally friendly packaging for regular foods, such as milk or juice, it remains unclear why consumers choose to buy regular food in such packaging, especially when it is more expensive and other alternatives are available. The purpose of this paper is to present a systematic literature review of all studies on the predictors of consumer food purchasing in environmentally friendly packaging published in the period 1994–2019. The guiding research question of this study is: Which factors influence the consumers’ decision to purchase food in environmentally friendly packaging? To review the extant research on the factors influencing consumers’ decision to purchase food in environmentally friendly packaging, we employed a systematic literature review methodology. The review revealed that, although the extant research is growing, it is very limited in terms of the theories utilized to explain consumer purchasing behavior and in the range of the tested predictors of consumers’ purchasing of foods in environmentally friendly packaging. Among the existing explanations are demographics, consumer attitudes, knowledge about the environmental effects of packaging, visual designs, functionality, cross-cultural differences, and affordability. The paper is concluded with a discussion of the implications of this systematic literature review for future research and practice. Among the leading recommendations are: (a) to go beyond Ajzen’s theoretical explanations of consumer purchasing behaviors; (b) to examine a broader set of predictors; (c) to draw on more interconnected complex models that include both internal and external factors; (d) to conduct cross-cultural comparative studies; (e) to address the gap between attitudes and behaviors; and (f) to consider the role of organizations and government in the transition to more sustainable consumer purchasing behavior, rather than only searching for individual predictors of behaviors.

Universities have been expected to do more to solve economic and social problems in the knowledge-based society. Many universities have tried to become more entrepreneurial in order to respond to the overloaded demands from external society. However, the notion of entrepreneurial university is still quite vague, and so this paper firstly tries to propose a comprehensive framework describing the entrepreneurial university. Facing the increasing global competition, the national governments have also push universities to do more for the society and to be accountable for their “effectiveness” and “quality”, by using the new public management techniques. However, these managerialism approaches have posed serious challenge for the development of entrepreneurial universities. In order to better balance the expectation for being entrepreneurial from the external industry and society, and the managerialism requirement from the government, this paper proposes to reassert the responsibility of universities in the accountability era, moving towards “Entrepreneurial Universities 2.0”.

Considering that one of the key components of liquid food in environmentally friendly packaging is its higher price, it may not be appealing to all consumers. However, a growing body of evidence has shown that the sale of liquid food in environmentally friendly packaging is increasing. The purpose of this study was to analyze why consumers are willing to pay more for liquid food in environmentally friendly packaging. Drawing on the theory of dual attitudes by Wilson, Lindsey, and Schooler, this study proposes that consumer purchasing behavior can be explained through implicit and explicit attitudes. Moreover, a consumer’s ecoliteracy and ecofriendly lifestyle might be important predictors of consumer attitudes toward environmentally friendly packaging. Our conceptual model was tested on survey data from 11 countries, with a total of 7028 respondents. The study revealed that consumers’ willingness to pay a higher price for liquid food in environmentally friendly packaging could be predicted by their positive attitudes toward (a) the environmental friendliness of the packaging, (b) the brand of the liquid food, and (c) the affordability of the liquid food in the environmentally friendly packaging. Ecoliteracy and having an ecofriendly lifestyle were found to be important predictors of consumer attitudes toward environmentally friendly packaging. This study contributes to the literature that aims to explain consumers’ willingness to pay more for food in environmentally friendly packaging. It identifies how much more consumers are willing to pay for food in environmentally friendly packaging and why.

How do European universities organise the knowledge transfer (KT) task? We consider the institutional organisation of knowledge transfer as encompassing 1) the knowledge transfer office structure, i.e. the way universities have embedded and organise their KT activities, 2) the focus towards the KT task, linked to the KT strategy, and 3) the KT activities themselves. Four exploratory cases of European universities show various motives to perform the KT task, different KT strategies and distinct interpretations of KT activities. Hence, the knowledge transfer office does not exist: all have hybrid structures. However, this structure depends on the university’s KT strategy. The KT strategy in combination with the KT activities, and not the knowledge transfer office structure as such, is therefore advocated to be the topic of further research.