Finding and keeping qualified workers is an evident problem in the hospitality industry in many parts of the Alpine region. Job satisfaction is, therefore, becoming increasingly important for sustainable development of the labor market and in further consequence regions and destinations. Hence, this study aims to examine factors influencing job satisfaction to gain a better understanding. A total of 345 employees were surveyed on aspects of job satisfaction using an online questionnaire. Data analyses show that a positive relationship with the supervisor, adherence to the duty roster, and personal development opportunities are the most important factors for job satisfaction. In contrast, remuneration, task portfolio, working atmosphere, and the infrastructure provided were less important drivers. The findings highlight important areas and directions for further investigation of job satisfaction. For practitioners, the study offers valuable insights into the sustainable and effective promotion of employee job satisfaction.
Destination managers frequently describe strategies, plans, or projects in destinations as part of an overall commitment to sustainable development or sustainability in the destination. The meaning of the term sustainability, however, is highly contested in both academia and practice, and it is not at all clear what destination managers mean when they claim to act in the interests of sustainable tourism. This paper assesses the concept of sustainability and its operationalisation by destination managers at the regional destination level. Our international, comparative study examines two destination regions that emphasise nature-based tourism, the Tyrolean Oberland, Austria, and the South Island of New Zealand. Twenty-two high-ranking destination managers representing 20 destinations were interviewed. We demonstrate how colloquial, academic, and applied interpretations of sustainability are tangled and intertwined in day-to-day destination management. The types of destination management interventions that are described as sustainable and the extent to which the economic component of sustainability is prioritised vary strongly across destinations and destination regions. The study results demonstrate that in order to achieve sustainability in destinations, stakeholders need to develop a shared understanding of what constitutes sustainable destination development, and how it can be meaningfully operationalised.
This study investigated the drivers of job satisfaction in the Alpine tourism industry. Intention to work in the profession in the future and training satisfaction were also examined. A total of 316 employees in two Alpine tourism regions were interviewed by means of a questionnaire and asked about the factors influencing their job satisfaction, their intention to remain in the sector, and their satisfaction with training. The results reveal significant differences between the two regions in the dimensions of appreciation, international job opportunities, compatibility of family life and career, workplace climate, working hours, and remuneration. The findings also highlight differences in training satisfaction and intention to remain in the job. These regional differences provide important insights into job satisfaction and the influences upon it, from which various approaches to pursuing sustainable development potential can be derived, including personnel management, reduction of employee turnover, and appreciative corporate culture towards guests and employees as well as image cultivation among the general public.
The present study examines motives for cycling in the alpine region and focuses on the relative importance of health promotion with respect to other motives. Furthermore, the influences of person-specific characteristics on the rank of the motives are examined, and possibilities for advertising bike tourism based on these motives and characteristics are derived. By applying a quantitative approach, a total of 175 cyclists were surveyed using questionnaires on person-specific characteristics, motives, and their relevance for alpine cycling. Data analysis revealed that health promotion is the most important motive for alpine cycling after fun and action as well as nature experience. Further health-related motives such as stress reduction are also perceived as important. The social component, on the other hand, was given the least priority. The results also showed that person-specific characteristics influence the relative importance of motives. For example, elderly persons and people with children perceive the motive of health promotion as the most important. The study shows that the health-promoting effect of alpine cycling is noticed and may be further encouraged. This study demonstrates that alpine cyclists are a heterogeneous group and that health benefits are perceived by various sub-groups therein. Therefore, any marketing for alpine cycling needs to reflect the diversity of cyclists, and approaches need to be adapted according to the respective target group.
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