The purpose of this study is to analyze the influence of the destination image, amenities, and prices on the satisfaction of visitors to Jatim Park 1 Batu. The population of this study was visitors to Jatim Park 1 Batu at the time of this study, in April 2018. The sample size used was 100 respondents with the criteria that they had visited Jatim Park 1 and were 20 years old or more. The data were obtained through questionnaires, where tourists accessed via the Google forms application. Data analysis used was a descriptive approach and multiple linear regression statistics. The results show that tourist satisfaction was significantly influenced by prices variable, while the destination image and amenity did not show influence. Thus, Jatim Park 1 manager needs to improve promotion, product development, and quality services to provide a destination image and comfort for tourists.JEL Classification: D22, M31, Z30
Work-Life Balance (WLB) is a situation where a person manages to balance work, family life and other responsibilities. During the COVID-19 pandemic, which began by the end of 2019, many companies have implemented a Work from Home (WFH) policy that allows a worker to spend all his time at home and with a relatively light workload. The workforce today onward will be dominated by employees from generation X, namely people aged between 45 to 56 years and people from generation Y, who are 27-44 years of age. Each generation has its own characteristics of how they work and respond to work situations. This research was conducted in an effort to determine the impact of WFH and workload on Generation X and Generation Y. The population in this study were generation X and Y in Malang City, who had carried out WFH. Using the Slovin formula, the samples were 228 male and 178 female workers of Generation X and Generation Y. The results of this study indicated that WFH did not significantly affect the WLB of Generation X and Generation Y while workload had a significant effect on the WLB of Generation X and Generation Y.
Buah kesemek memiliki kandungan gizi yang tinggi serta kaya akan vitamin dan zat-zat lain yang bermanfaat bagi kesehatan. Rasa buah kesemek yang matang sebenarnya manis sekali, lebih manis dari apel, namun buah ini getahnya terasa lengket dan sangat mengganggu di mulut. Untuk menetralkan getah kesemek, para petani memeramnya di dalam air kapur selama beberapa hari. Ketika diangkat dari air kapur, sisa kapur mengering di kulit buah membuat kesemek nampak seperti dilapisi bedak putih. Karena bedaknya itu, kesemek terkesan kotor sehingga dijual dengan harga murah di pasar tradisional. Program ini bertujuan meningkatkan citra buah kesemek menjadi buah layak supermarket dengan cara menghapuskan kesan kotor buah kesemek karena penggunaan kapur. Dengan menggunakan gas CO2 sebagai ganti air kapur dihasilkan buah kesemek yang bersih, higienis dan layak dipasarkan di super-market dengan harga yang bersaing dengan harga buah-buahan modern lainnya. Buah kesemek diuji-pasarkan di tiga supermarket yang berbeda dengan perlakuan yang berbeda dengan harga 2 kali lipat harga kesemek yang dijual di pasar tradisional. Di supermarket pertama buah kesemek dijual dengan menyediakan gerai khusus dengan dilayani langsung oleh tim yang aktif mempromosikan buah kesemek tersebut kepada pengunjung super-market menggunakan brosur dan personal selling. Di supermarket kedua, buah kesemek dijual tanpa perlakuan khusus dan diletakkan bercampur dengan buah-buah lain di lokasi penjualan buah tanpa upaya promosi namun tetap ditempatkan beberapa anggota tim untuk melayani pengunjung. Di supermarket ketiga buah kesemek dijual tanpa didampingi tim dan upaya promosi. Hasilnya adalah di supermarket pertama dalam jangka 1 minggu buah kesemek sebanyak 100 Kg terjual habis. Di supermarket kedua buah kesemek sebanyak 50 Kg selama 1 minggu terjual 30 Kg. Di supermarket ketiga buah kesemek sebanyak 10 Kg tidak dapat terjual.Kata Kunci: Kesemek, Kapur, Gas CO2, supermarket
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