Coopetition is a promising and challenging perspective to understand cooperation between competing individuals, firms, organizations and networks. In the literature, coopetition phenomenon has been connected with strategic alliances, territorial development work, resource-based view and several forms and branches of business, marketing and tourism among others. We consider these perspectives and introduce their practical connections using one specific forms of leisure tourism, namely Christmas tourism. This study contributes, in addition to revealing these connections with coopetition, also emphasizing the joint importance of territorial brand, tourism and international legend and events in the context of coopetition. This case study research shows the power and applicability of coopetition perspective in business studies.

This article explores how societal understandings frame care sector entrepreneurship in Finland. Two reforms in the care market are analysed through Bourdieu's concepts of cultural and symbolic capital. The reforms emphasise the relevance of technology and tangible assets to regional economic growth and the financial survival of the public sector. In contrast, the benefits of non-technological types of assets are marginalised. Marginal opportunities are based on caring skills, whereas economically relevant opportunities are based on technology. Due to the horizontal segregation, women's opportunities are marginalised. This emancipating article highlights how self-evident societal understandings make investments in non-technological innovations look inferior to technological ones. The analysis is limited to the Finnish care service sector and its two care market reforms.

Gradually, digitalization and the Web have become an important part of tourism products. This development has been unnoticeable, but undeniable. Active customers are, via the Web, co-creating and participating in the product development of tourism destinations, especially in the form of brand development. In fact, it is possible to attribute the current development of new tourism destinations to peer production or “crowdsourcing.” This study focuses on the role Web-based platforms play in destination brand development, using the examples of two seemingly nearly similar Christmas tourism destinations as case studies: Santa Claus, Indiana, and Santa Claus Village, Rovaniemi. The study highlights the contribution this kind of customer-oriented digitalization makes to creating a competitive advantage, even a sustainable one, for tourism products with theoretical connections to a resource-based view (RBV). In digitalization, the role of the consumer as a “prosumer,” and potentially as a part of an organization's resources in a sense of RBV, is a fresh and challenging perspective that this study will introduce.

In this article, actions within care marketization are conceptualized as institutional entrepreneurship contesting the present practices of care production. Practices of selling and buying care are described, and the underlying power relations in two care marketization models are analyzed: outsourcing and the so called 'second wave', i.e. the customer choice model, in Finland. Drawing from Bourdieu's concepts of cultural, symbolic, social and economic capital, the article highlights the relevance of capital conversions for understanding institutional entrepreneurship. It is argued that the positions and opportunities to gain a more powerful position are not solely field intern conceptions, but can be related to macro level conceptions. Exploiting such opportunities questions the challenging conception of institutional entrepreneurship, itself. Instead, it is suggested that institutional entrepreneurship can also be conceived as legitimate challenging which points that challenging and conforming may not be necessary to be separated.

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