In a life process, decision-making is considered very crucial, including determining the kind of education that one should choose in his/her life. Decision-making should with factor analysis (confirmatory factors) and model verification by using SPSS Path Analysis. Based on the analysis, it was found that the internal and external factors were proved to have effects on decision-making to study in vocational higher education program. The highest correlation is the image of the institution that strongly affected the students' motivation.

yang mempengaruhi pengambilan keputusan mahasiswa untuk memilih berkuliah di Program Pendidikan Vokasi UI. Metode penelitian ini adalah kuantitatif dengan teknik pengambilan data dilakukan dengan menggunakan survei. Populasi penelitian ini adalah mahasiswa Program Pendidikan Vokasi Universitas Indonesia. Data tersebut dianalisis dan diinterprestasikan secara univariat dan multivariat. Kesimpulan dari hasil penelitian ini adalah; mahasiswa memilih berkuliah di perguruan tinggi vokasi dipengaruhi oleh seluruh faktor bauran promosi, namun faktor Promotion yang berpengaruh paling kuat, walaupun kekuatannya adalah sedang. Promosi memberikan pengetahuan mengenai kurikulum dan program magang yang mereka jalani di Vokasi UI, maka hal itu yang menjadi alasan utama mereka dalam menentukan keputusan. Generalisasi penelitian ini masih belum sempurna, masih diperlukan untuk melakukan penelitian sejenis ke beberapa perguruan tinggi vokasi lainnya, untuk memvalidasi hasil dari penelitian ini. Saran praktis bagi praktisi Public Relations di perguruan tinggi vokasi adalah; rencanakan program-program sosialisasi yang lebih mengarah pada program sosialisasi kepada sekolah-sekolah yang menjadi target sasaran.

Mundurnya Basuki Tjahaja Purnama (Ahok) dari Partai Gerindra karena menentang keputusan Gerindra yang mendukung RUU tentang pemilihan kepala daerah (PILKADA) melalui DPRD tidak lagi langsung oleh rakyat, menimbulkan kontroversi diantara masyarakat yang juga menjadi santapan media untuk dibahas. Penelitian ini akan melihat bagaimana pembingkaian berita dari tiga media online yaitu Liputan6.com Vivanews.com, dan Metronews.com. Pemilihan ketiga situs online ini berdasarkan kepemilikan media. Teori substantif yang digunakan untuk menganalisis adalah teori Konstruksi Sosial atas Realita dari Berger dan Luckmann, serta teori Hirarki Pengaruh dari Shoemaker dan Reese. Metode penelitian akan menggunakan analisis framing dari Robert N. Entman. Unit analisis adalah pemberitaan tentang mundurnya Ahok dari Partai Gerindra di ketiga situs berita online di atas mulai saat resmi mengundurkan diri yaitu pada 10 September hingga 17 September 2014. Hasilnya adalah ketiga media cukup netral dalam membingkai kasus ini, meski dalam mengangkat sosok Ahok VivaNews tampak lebih mengarah ke negatif, sementara Metronews lebih positif. Yang mengejutkan adalah Liputan6 yang memberi perhatian begitu besar tentang isu ini, kelebihannya adalah Liputan6 mengangkat dari berbagai angle dan narasumber yang berlainan. Kata Kunci: identifikasi masalah, interpretasi kausal, evaluasi moral, rekomendasi perawatan ABSTRACTThe resignation of Basuki Tjahaja Purnama (Ahok) from the Gerindra Party for opposing Gerindra's decision to support the bill on regional head elections (PILKADA) through the DPRD was no longer directly by the people, causing controversy among the people which also served as media for discussion. This study will look at how news framing from three online media, Liputan6.com Vivanews.com, and Metronews.com. The selection of these three online sites is based on media ownership. The substantive theory used to analyze is the theory of social construction of reality from Berger and Luckmann, and the theory of influence hierarchy from Shoemaker and Reese. The research method will use framing analysis from Robert N. Entman. The unit of analysis is reporting on the resignation of Ahok from the Gerindra Party on the three online news sites above when officially resigning on September 10 to September 17 2014. The result was that the three media were quite neutral in framing the case, although in the figure Ahok VivaNews looked more leads to negative, while Metronews is more positive. What is surprising is that Liputan6 gave so much attention to this issue, its advantages were Liputan6 raised from various angles and different sources.

Globalization affects all aspects of life. This concept creates a paradigm borderless world, the world that does not know the limits of the territorial sovereignty of a nation / state. The impact of these conditions are helped create intense competition in various aspects of community life, including education. In the world of education, management can not be done conventionally alone, but requires a special ability that the output of education in accordance with market needs, both nationally and internationally.MOTIVASI INTRINSIK YANG MEMPENGARUHI PEMILIHAN JURUSAN DAN UNIVERSITAS(Studi Pada Mahasiswa Baru Program Vokasi Universitas Indonesia Angkatan 2015)Amelita Lusia,Pijar Suciati,Endang SetiowatiVolume 3 Nomor 2,pp 21-3622In addition to the need for change in the management of the educational institutions, educational institutions marketing issues was absolutely necessary due to the competition of universities / university higher. It was seen from the emergence of various colleges / universities that always offers the advantages of each. Colleges as providers of education services need to learn and have the initiative to improve customer satisfaction (students) because in general education is an ongoing process. Marketing educational institutions, almost similar to the marketing of the economy or government agencies engaged in services.However, if true, all marketing programs that have been carried out by the university is a factor and the reason students choose majors and certain universities? The answer could be yes, no, or may be it turns out there are other factors that influence greater than exposure to marketing. As expected the start of this study, there may be factors word of mouth (WOM) or electronic word of mouth (e-WOM) which also affect their choices, such as research Shahid, Et.al of the University of Lahore, Pakistan, which are listed in the journal IISTE 2012.The aim of this study was to identify common factors and other factors such as word of mouth, which is the reason the new students choose majors and certain universities. To identify them, the research will perform a quantitative approach through field surveys to students-freshmen at the University of Indonesia. Results of this research is the formulation of the deciding factors in choosing majors prospective students and universities, which is expected to help PR and marketing practitioners to develop a more effective marketing programs and was well received by the target objectives.Keywords: marketing, education, university, word of mouth, electronic word of mouth, behavioral factors.

Social media has become the newest form of marketing for companies, organizations, individuals, and also for small business and entrepreneurs. These small stores are growing rapidly in Indonesia; they're usually called-'Usaha Kecil dan Menengah' Instagram contests where a consumer will post photos for a chance to win a giveaway, etc. The aim of this study is to collect and describe the marketing techniques used by Indonesian online store owners to promote their store, earn more followers, and get good number of transactions.