On‐demand home service applications (HSAs) have revolutionized the service industry and are gaining high popularity. By using the innovation resistance theory in HSA context, the present study aimed to (a) examine the relationships of consumer barriers with trust and word of mouth (WOM) and (b) analyze how country context moderates the relationships of consumer barriers with trust. Survey data were gathered from 343 respondents (India = 216, The USA = 127) and analyzed using SmartPLS 3 software. The results showed that value barrier, risk barrier, and image barrier negatively affect trust and WOM. While the tradition barrier is insignificantly associated with trust and WOM, and usage barrier negatively relates to WOM only. The study also discovered the positive association of trust with WOM. The study further found that the country context moderates the relationship of value barrier, risk barrier, and image barrier with trust. Finally, implications for theory and practice are presented.

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PurposeIn mobile banking (m-banking), knowing and understanding trust-related factors can enable bank managers to design suitable strategies for enhancing its overall uptake. Based on this premise, the present study assesses the relationship of trust in m-banking with technology acceptance and use factors, quality factors, risk factors and a personal factor as well as behavioral outcomes. The study further investigates the moderating influence of Hofstede’s cultural dimensions on these relationships.Design/methodology/approachThe present study synthesizes the outcomes of 63 quantitative studies on trust in m-banking by using the meta-analysis technique.FindingsThe study finds a significant relationship of trust in m-banking with technology acceptance and use factors, quality factors, risk factors, a personal factor and behavioral outcomes. Additionally, Hofstede’s cultural dimensions, namely power distance, individualism/collectivism, masculinity/femininity and uncertainty avoidance, significantly moderate the majority of the hypothesized relationships.Research limitations/implicationsBy reviewing the extant literature, this study provides a comprehensive framework that explains the antecedents and behavioral outcomes of trust in m-banking and determines how these relationships effectively vary across cultures.Practical implicationsThe study helps m-banking service providers to understand how trust in m-banking can be enhanced. The study also shows which factors are more impactful in a particular culture.Originality/valueThis is an original study that contributes to the m-banking marketing literature.

Mobile value-added services (VAS) are those services that are not part of the basic voice offer and are availed off separately by the end user. They are used as a tool for differentiation and allow the mobile operators to develop another stream of revenue. The growth of VAS in India has been helped both by macro level environmental factors and specific market initiatives to develop this category. VAS as an interface between police and citizens would definitely be a differentiating feature for all the operators in this cut throat competition and would also enable better interaction and coordination between police and citizens. The paper aims to find the establishment in a technological application that would benefit the masses and minimize the current distance between police and citizens by comparing the analysis of survey done on both. As we all know the major issue is the increasing crime rate in our country which is an important concern for safety and security of the citizens. This research explores the key issues around the current VAS to be used as an interface between Police and citizens. It evaluates the effectiveness of different services provided through VAS which would be helpful to people and also analyses the same from the viewpoint of the policemen in order to make some concrete conclusions regarding feasibility of the study.

On-demand home service application (HSA) is a technological advancement that has brought various day-to-day services to our doorstep with just a few clicks. By using consumer-perceived values (utilitarian, hedonic, and social), trust transfer theory, and commitment-trust theory, the present study aims to investigate the factors influencing sharing intention and repurchase intention of consumers towards using HSAs on their mobile phones. This study involves collecting data from 357 respondents in India and analyzing the same using the SmartPLS 3 software. The results indicate that trust in HSA is influenced by utilitarian value and social value, but not by hedonic value. Trust in HSA results in repurchase intention, commitment, and sharing intention. Interestingly, trust in the user community affects sharing intention but not repurchase intention and commitment. The study integrates the consumer-perceived value, trust transfer theory, and commitment-trust theory to build an integrative framework that explains the consumers' sharing and repurchase intentions towards HSAs.