Green Electronics is a concept which is very significant playing an important role towards world’s
sustainable development. Markets are expanding and consumers are buying large volumes of goods, the
manufacturing as well as usage designs are extensively polluting the world which we live in. The users,
manufacturers and also the governments have perceived the price of this particular problem. The R&D
department of companies as well as the industries are working hard to evolve an eco-friendly product
which would reduce the environmental damage. Products of the companies which can be reprocessed,
and owns healthy discarding characteristics are called as green products. Electronics has created a
trouble-free existence for humans. There are few elements in electric products which are injurious and bad
to the natural environment and humans. This concept focuses on the removal of the poisonous and
injurious chemical elements from the green electronics, and reprocessing the electronic gadgets in the end.
This study aims to understand the concept of Green Product, Green Electronics and Consumer Behaviour
towards it.
Green is the talk of the town. Every other day new strategies and technologies are being invented to fight the deadliest consequences of environmental degradation. The pace at which our Planet is being exploited and environmental problems are increasing, Green Marketing and Green Products have become a necessity. But this ‘green concept’ will only be successful when the awareness level will be high and perception is positive. In this paper perception of consumers about green products in Delhi is being studied. Is the overall perception negative, positive or neutral? Do they appreciate the packaging of green products? Or is there any correlation between perception and various demographic variables of consumers? All these questions are answered in this paper with detailed analysis. Structured and undisguised form of questionnaire was prepared which was distributed to 120 respondents out of which 106 were found to be usable. Any sample above 30 is considered large. Statistical tools like mode, median, frequency distribution, Kruskal-Wallis and One way ANOVA are used to test the hypotheses. This paper will be beneficial to other researchers to get the insight of consumers’ perception about green products, to companies in making the right strategies and policies according to consumer perception and to other organization and institutes who are interested in studying the consumer behaviour regarding Green Products.
Case method of teaching is one of the key pedagogical tools to create an experiential learning environment in the classroom. Through this chapter, the author tries to trace the ramifications for creating a platform for effective learning using questioning techniques to facilitate development of critical thinking skills. This is done by tracing the importance of a method adopted by the Greek philosopher Socrates, the essays of Indian scholar Ramanujan, and the stories by Vishnu Sharma. The authors draw inferences from real-time classroom experiences to bring out the analogies. The perspective developed by the author signifies the importance of reflecting the ‘learnings from past' to create benchmarks for management education in the current context.
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