An Empirical Study on the Perception of Consumers about Green Products in Delhi

Trivedi, Prachi; Shrama, Meghna

doi:10.14419/ijet.v7i2.11.11005

Cited by 7 publications

(4 citation statements)

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“…An acute price sensitivity towards green premiums epitomizes another blockade limiting Indian consumer purchases revealed in this study. Interestingly, however, income levels did not emerge as the chief determinant governing willingness to pay amounts unlike some past research [18]. The mixed influence of demographics on willingness to pay aligns with recent consumer studies demonstrating attitudes are shaped by complex factors.…”

Section: Demystifying Price Barrierssupporting

confidence: 54%

“…In India and other developing countries, studies indicate considerable awareness gaps and confusion persisting around the environmental attributes, benefits, and reliable verification of green product variants [15]- [18]. Consumers also weigh their health advantages over social/environmental factors while buying green goods.…”

Section: Consumer Awareness and Perceptions Of Green Productsmentioning

confidence: 99%

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A Study On Consumer Awareness Towards Green FMCG Products In The Food And Beverage Categories With Special Reference To Kamrup Metropolitan, Assam

Baruah,

Das

2024

eatp

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Fast-moving consumer goods (FMCG) companies increasingly offer green products as consumer awareness and demand rise for sustainable options. This study analyzed consumer awareness in the food and beverage FMCG category with a special focus on Kamrup Metro in Assam. Questionnaires were distributed to 300 consumers in Kamrup Metro assessing awareness levels, perceptions, motivations, and purchasing behaviors regarding green FMCG products. Key findings show that while awareness exists regarding organic foods and ingredients, a comprehensive understanding of green products is limited. Health consciousness is the prime motivation for purchase rather than environmental reasons. Barriers include higher prices, limited availability, and confusion around labels/claims. Recommendations include consumer education programs, expanded distribution channels, government incentives for producers, and enforced labeling standards by regulators. Targeted approaches can raise awareness and consumption of green FMCG goods in Kamrup Metro, benefitting consumers, industry players, and environmental sustainability.

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Section: Demystifying Price Barrierssupporting

confidence: 54%

Section: Consumer Awareness and Perceptions Of Green Productsmentioning

confidence: 99%

A Study On Consumer Awareness Towards Green FMCG Products In The Food And Beverage Categories With Special Reference To Kamrup Metropolitan, Assam

Baruah,

Das

2024

eatp

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“…Even they rely on the information given on the package. It has also found that the consumers have same perception of green products irrespective of education and income (Trivedi, 2018).…”

Section: Literature Reviewmentioning

confidence: 99%

The attitude and purchasing of female consumers towards green marketing related to cosmetic industry

Singhal

Malik

2018

JSTPM

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Purpose In the current scenario, consumers are looking for the well-known brands having quality which satisfies their needs. Most people value the environment and belief to protect it. They are aware about the environmental problems, but it is not necessary that their purchasing should lie on this basis. There may be a difference between their attitude towards eco-friendly cosmetic products and the purchasing, which lies on some important factors such as product features, price, promotion and convenience to purchase. This paper aims to discuss the relationship between different age, education and income groups of female consumers with the attitude of female consumers towards green cosmetic products. This paper also highlights the purchasing of female consumers towards eco-friendly cosmetic products and the relationship of it with their attitude. Design/methodology/approach The sample of 100 female consumers from Delhi region has been taken. Statistics have been used with the help of SPSS. Cluster analysis has used in this paper to group the female respondents according to their attitude towards the green cosmetic products, and factor analysis is used to combine the correlated variables (describing the attitude of female consumers towards green cosmetic products) into factors. Tests such as multivariate test, chi-square test and correlation have applied to find out the objectives. Findings It has found that the female consumers having different age and education levels do not have different attitude towards green cosmetic products, but the income level has an impact on it. The women of different income groups are having different attitude towards the pricing and recommendation of green cosmetic products. Second, there is an impact of green cosmetic products on purchasing of female consumers. Third, there is a negative relationship between the attitude and purchasing of female consumers towards green cosmetic products. Research limitations/implications In this study, the respondents are taken from Delhi region in India. Future research could consider a larger or different region for different responses. Further, the variables age, education and income level have been considered for this study. For the wider aspect, other demographic and cultural variables such as occupation, gender, marital status and various cultural and sub-cultural variables based on religions can highlight the other way of green marketing effect. Only two dimensions of attitude and purchasing of female consumers were represented. For the further research scope, other dimensions such as consumers’ intentions and perception, availability and price of green cosmetic products could be considered. Practical implications The relation between the attitude and purchasing of female consumers are described, which can be helpful for managers for the better understanding of female consumers related with the green cosmetic products and to re-frame the marketing strategies. The low and negative correlation between these two variables can change the existing strategies of managers and can direct the marketers to find out factors which influence this relationship and make effective strategies for positioning green cosmetic products. Originality/value This research paper is based on the research conducted through secondary and primary database. The content presented in this research paper is original.

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“…In the process of the implementation of new technologies in the food industry, scientific communications are needed to share the relevant scientific evidence and use the technologies. Analyses of public perceptions, including those of consumers, in terms of social implementation of environmental-friendly green products and general biotechnology have been conducted to provide evidence for policy making in related sectors (Gastrow et al, 2018;Trivedi and Sharma, 2018).…”

Section: Literature Reviewmentioning

confidence: 99%

Biomimetics for business? Industry perceptions and patent application

Kohsaka

Fujihira

Uchiyama

2019

JSTPM

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Purpose Biomimetics are expected to contribute to sustainable environmental management; however, there has been no exploration of industry perceptions by using empirical data. This study aims to identify the trends and perceptions of biomimetics. The industrial sectors in Japan and international patent application trends are analyzed. Design/methodology/approach An online survey to identify the perceptions of staff members in Japanese private companies (n = 276) was conducted. Japan is an emerging country in terms of the social implementation of biomimetics, and this paper can provide insights into other such countries. Findings It is identified that the strength of connections to biomimetics differs across industrial sectors. The respondents from companies that use nanoscale biomimetics tend to have the knowledge of, and experience in, biomimetics. Regarding the overall understanding of patent applications, Japanese private company employees require knowledge of patent application trends and country rankings as potential factors influencing the development of biomimetics. Social implications Knowledge transfer and sharing of experience among engineers and researchers of nanoscale technologies and urban scales are necessary to facilitate biomimetic advancement. Originality/value The results of the first survey and an analysis of the perceptions of staff members in private companies in Japan are provided to show the challenges in the social implementation of biomimetics. The results can be referred to for the social implementation of biomimetics in emerging countries. The method of this study can be applied to an international comparative analysis in future research.

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An Empirical Study on the Perception of Consumers about Green Products in Delhi

Cited by 7 publications

References 0 publications

A Study On Consumer Awareness Towards Green FMCG Products In The Food And Beverage Categories With Special Reference To Kamrup Metropolitan, Assam

A Study On Consumer Awareness Towards Green FMCG Products In The Food And Beverage Categories With Special Reference To Kamrup Metropolitan, Assam

The attitude and purchasing of female consumers towards green marketing related to cosmetic industry

Biomimetics for business? Industry perceptions and patent application

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