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In every country's higher education, the management education bears special importance to shape the growth and development of the country as the managers who are the end product of the management institutes take the major responsibilities of making any organization success or failure. This paper explores the role of different stakeholders, specifically the external stakeholders, in implementing total quality management in management institutes. This study identifies the major external stakeholders of the management study and uses an empirical survey taking all the external stakeholders as the unit of the survey. For a collection of data, a total of 40 questions were asked, which come under eight major factors. The principal component methods (PCA) and ANOVA test are used for the data analysis. The result shows the positive impact of different components of TQM on external stakeholders. To ensure quality from the external stakeholder perspective, every management institute has to think about building a quality culture in the organization involving everyone.

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