This study examines the political communication strategy of 22-year-old Muhammad Dwiki Ramadhani who was able to win the 2019 election so that he became the youngest member of the Tangerang City DPRD from the millennials. The importance of studying communication strategy as one of the studies of political communication strategies, in addition to enriching the study of science from political communication strategies and can also be used in this case Public Relations and political consultants to apply political communication strategies so that they can win elections with the right political communication strategies. The purpose of this study is to analyze the political communication strategy of the millennial generation so that it becomes one of the concepts offered for the use of political communication strategies. This research uses qualitative research methods with the type of case study research, where researchers in collecting data use in-depth interviews and observation and documentation studies. So that scientific studies of political communication strategies are described in depth. The results showed that Muhammad Dwiki Ramdhani's political communication strategy applied political communication management theory through the stages of segmenting, targeting, and positioning.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.