This study examines the political communication strategy of 22-year-old Muhammad Dwiki Ramadhani who was able to win the 2019 election so that he became the youngest member of the Tangerang City DPRD from the millennials. The importance of studying communication strategy as one of the studies of political communication strategies, in addition to enriching the study of science from political communication strategies and can also be used in this case Public Relations and political consultants to apply political communication strategies so that they can win elections with the right political communication strategies. The purpose of this study is to analyze the political communication strategy of the millennial generation so that it becomes one of the concepts offered for the use of political communication strategies. This research uses qualitative research methods with the type of case study research, where researchers in collecting data use in-depth interviews and observation and documentation studies. So that scientific studies of political communication strategies are described in depth. The results showed that Muhammad Dwiki Ramdhani's political communication strategy applied political communication management theory through the stages of segmenting, targeting, and positioning.

This research aims to examine the effect of Transformational Leadership and Organizational Commitment on Employee Performance as well as the mediating effect of Organizational Commitment between Transformational Leadership on affecting Employee Performance in non-star hotels in Medan (North Sumatra) during the “New Normal” period. This is a survey research, using all employees who work in two non-star hotels in the city of Medan (North Sumatra) as research sample, totaling 60 Employees. The results are described descriptively in which were processed using SPSS version 23.0. The mediation variable test was carried out using the Sobel Test with significance level of p <.05. The results showed that there is a positive and significant direct effect of Transformational Leadership and Organizational Commitment on Employee Performance partially. Similarly, simultaneously there is an indirect effect of Transformational Leadership on Employee Performance mediated by Organizational Commitment or in other words Organizational Commitment is able to mediate the effect of Transformational Leadership on Employee Performance. The results of this study prove that the conceptions of Transformational Leadership and Organizational Commitment are still relevant today and also contribute to improve employee performance in the hotel industry in Indonesia, especially non-star hotels in Medan (North Sumatra) in New Normal period. Thus we purpose further research to be conducted to examine worker commitments trough factor analysis approach. Meanwhile, working climate or culture in said characteristic can be describe trough ethnography

Digital literacy is an interesting study at this time in the midst of the development of Information and Communication Technology (ICT), especially for SMEs. Through socialization and digital literacy training, MSME actors can apply in their business so that they are skilled and can market their products as well as increase income and improve the economy. The purpose of this study is to identify the actions of MSME actors in Kuningan Barat, South Jakarta. The research approach is qualitative and the method used is Stephen Kemmis's Action Research (PRA), and the concept used is the digital literacy stage of Steve Wheeler. The results show that digital literacy can be implemented through socialization and training that is realized in a digital product. Through action participation, MSME actors can be digitally literate and use digital media well. In this case, MSME actors create a website product www.plazakuninganbarat.com as a medium for digital marketing.