The eruption of Mount Sinabung had a pretty heavy impact on Karo District, in terms of the tourism economy sector, which has been the signature economy motor of this region. For almost 1 (one) decade, the eruption disaster shook, the recovery effort is still stagnant despite various government efforts. Therefore, this study aims to carry out an inventory of economic recovery, particularly in the tourism sector in Karo District by including the pentahelix synergy model as a surefire strategy to encourage community independence and achieve faster and more sustainable recovery goals. This study uses qualitative research methods with the main data collection techniques through a Focus Group Discussion. The results achieved indicate several strategies can be carried out to restore tourism in Karo District, including: rehabilitation of the image of Karo district as a safe tourist destination, strengthening the disaster awareness movement, infrastructure recovery, to the creation of signature tourism products based on disaster tourism, health tourism and agro tourism. This study also illustrates what roles can be taken by the government, academia, industry, society and the media in each strategy and proposed program.
Media digital tidak dapat dipisahkan dari kehidupan anak, sehingga perlu menanamkan literasi digital sejak dini dengan memberikan pemahaman anak mengenai penggunaan media digital yang bijak dan tepat, literasi digital pada anak usia dini masih rendah karena media digital yang dijadikan sebagai media hiburan dan pengasuhan orangtua. Tujuan penelitian ini untuk melakukan inovasi terhadap buku cerita bergambar berbasis digital yang layak dan efektif untuk meningkatkan kecakapan literasi digital pada anak usia 4 -5 tahun. Jenis penelitian ini research and development dengan model ADDIE (Analysis, Design, Development, Implementation, and Evaluation). Hasil uji validasi ahli media 89% dan ahli materi 87%, uji coba pengguna 87 % dari ketiga hasil tersebut dapat disimpulkan buku cerita bergambar berbasis digital layak digunakan untuk anak usia 4 -5 tahun. Hasil uji statistic nonparametik menggunakan uji wilcoxon 0,039 (p-value) dengan nilai signifikansi 0,05 yang artinya (p-value < 0,05), maka Ha diterima dan Ho ditolak, terdapat pengaruh buku cerita bergambar berbasis digital terhadap kecakapan literasi digital anak usia 4 -5 tahun.
ABSTRAKFestival Budaya Cap Go Meh yang diselenggarakan di Kota Singkawang merupakan festival budaya tahunan yang diselenggarakan pada hari kelima belas setelah perayaan Tahun Baru Cina (Imlek). Pada tahun 2016 tingkat kunjungan wisatawan menurun dari tahun-tahun sebelumnya yang mengakibatkan tidak tercapainya target yang ditetapkan pemerintah. Penelitian ini bertujuan untuk (1) mengidentifikasi profil atau karakteristik wisatawan domestik maupun mancanegara yang mengunjungi festival budaya Cap Go Meh di kota Singkawang, dan (2) mengetahui sejauhmana pengaruh unsur-unsur bauran promosi terhadap keputusan wisatawan mengunjungi festival budaya tersebut. Metode yang digunakan adalah metode survei, dengan menyebarkan kuesioner kepada 200 responden. Data dianalisis dengan menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa secara simultan, bauran pemasaran berpengaruh signifikan terhadap keputusan wisatawan mengunjungi Festival Budaya Cap Go Meh di Kota Singkawang, namun secara parsial hanya terdapat satu variabel yang berpengaruh yaitu variabel proses.Kata kunci: Bauran pemasaran, keputusan wisatawan, wisata budaya, festival cap go meh ABSTRACTThe Cap Go Meh Cultural Festival held in Singkawang City is an annual cultural festival held on the fifteenth day after the Chinese New Year celebration (Imlek). By 2016 the level of tourist arrivals decreased from previous years which resulted in the government's failure to achieve targets. This study aims to (1) identify the profile or characteristics of domestic and foreign tourists who visit the cultural festival Cap Go Meh in Singkawang city, and (2) find out how far the influence of promotion mix elements to the decision of tourists visiting the festival culture. The method used is survey method, by distributing questionnaires to 200 respondents. Data were analyzed by using multiple linear regression. The results showed that simultaneously, the marketing mix significantly influence the decision of tourists visiting Cap Go Meh Cultural Festival in Singkawang city, but partially there is only one influential variable that is process variable.Keywords: Marketing mix, tourist decision, cultural tourism, cap go meh festival
The aim of this study was to describe the effect of the substitution of butter with avocado flesh on the organoleptic properties of the thousand layers roll. The second objective of this study was to describe the community's acceptance of the hedonic test on the substitution of butter with avocado flesh on a thousand layers roll. Based on the Duncan test, the entire treatment had significant differences in texture and taste. Whereas color and scent have differences in treatment F0 and F1 but have significant differences in treatment F2 and F3. This is because the texture and taste are largely determined by the level of maturity of the avocado, not all avocados can be precise and the weight ratio used between treatments. In addition, the fiber and fat in the avocado are stronger so that the more avocado content, the thicker it will be and dominate the rolled legit layer cake. In terms of quality of treatment F3 (60% butter, 40% avocado) has the highest value with color 5.68 (like category), texture (like category), scent 5.48 (somewhat like category) and taste 5.84 (like category). Of the four treatments, there was one treatment that was somewhat disliked by the panelists, namely F0 where the composition of 0% avocado butter with an inaccurate formula resulted in the finished product of rolled legit rolls, which differed greatly from the finished results of the other three treatments (F1, F2 and F3). This is because the avocado content cannot fully replace the function of butter in the thousand layers roll.
As one of the 10 tourism priority destinations, the Mandalika Special Economic Zone (KEK) in West Nusa Tenggara must consider tourist experiences as things that need to be studied and developed, including experiences in enjoying culinary which is now known as 'culinary tourism'. Related to this, this study aims to see how the influence of food quality on tourist loyalty in the KEK Mandalika; how is the influence of satisfaction on tourist loyalty in the KEK Mandalika; whether there is an influence of food quality and tourist satisfaction together on tourist loyalty in the KEK Mandalika; and which of food quality and satisfaction has the most dominant influence on tourist loyalty in the Mandalika SEZ. By using partial tests and simultaneous tests based on quantitative research approaches, this study tested the hypotheses by involving 100 respondents selected by the purposive sampling method. The results showed that: food quality and satisfaction together contributed 71% to tourist loyalty
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