Sektor UMKM merupakan salahsatu sektor penting untuk sumber perekonomian masyarakat Indonesia. Hal ini selain karena usaha tersebut merupakan tulang punggung sistem ekonomi kerakyatan yang tidak hanya ditujukan untuk mengurangi masalah kesenjanganaantar golongan, pendapatan dan antar pelaku usaha, ataupun pengentasan kemiskinan dan penyerapan tenaga kerja. Dikota Batam kinerja sektor usaha mikro dan kecil (UMK) dipengaruhi oleh dua faktor utama yakni faktor-faktor eksternal dan faktor-faktor internal. Faktor internal meliputi aspek SDM (pemilik, manajer, dan karyawan), aspek keuangan, aspek teknis produksi; dan aspek pemasaran. Sedangkan Faktor eksternal terdiri dari kebijakan pemerintah, aspek sosial budaya dan ekonomi, serta peranan lembaga terkait seperti Pemerintah, Perguruan Tinggi, Swasta, dan LSM. Dalam penelitian ini bertujuan untuk mengetahui pengaruh eksternal dan internal terhadap kinerja usaha mikro, kecil dan menengah di Kota Batam. Populasi dalam penelitian ini adalah 2 kecamatan yang ada di Kota Batam yaitu Kecamatan Batu aji dan kecamatan Sagulung. Metode pengumpulan data mengunakan kuesioner. Sampel dalam penelitian ini 150 respoenden. Reseponden dalam penelitian ini adalah UMKM yang unit usahanya kuliner. Teknik penentuan sampel yang digunakan adalah purposive sampling. Adapun metode analisis yang digunakan mengunakan SEM dengan aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa Faktor eksternal terdapat pengaruh terhadap faktor internal secara signifikan dan positif UMKM di Kota Batam; Faktor eksternal terdapat pengaruh terhadap Kinerja UMKM secara signifikan dan positif di Kota Batam; Faktor internal terdapat pengaruh terhadap Kinerja UMKM secara signifikan dan positif di Kota Batam.

In this paper we explore prepaid electricity program is also one of the strategies for improving the image and corporate reputation. The purpose of this study was to measure the level of trust public service corporate given to the prepaid electricity program conducted by PT PLN Bright Batam as measured by the variable customer value and its implications for the image of PT PLN Bright Batam as a public company. The research population customers prepaid household electricity in 7 districts with a sample take from of 205 respondents. sampling techniques using Proportional sampling techniques. This research used explanatory survey to analyze the relationship between customer value and trust in the company's image. The result of this study indicate all variable manifested is fit through latent variable customer value, trust and image corporate has positive effect for all manifest variable analysis. The results suggest that the program needs to be made convenient for low income and elderly households. Accompanying the program with additional information on energy savings might also help make the program more effective and efficient. The analytical used Structural Equation Model (SEM) analysis with the Lisrel for Windows version 9.3

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This study aims to provide stimulants to leading sectors contributing the state budget non-oil and gas sector. So far, tourism has an extraordinary strategic function in terms of food security and job creation for the community. This brings fresh air to the home industry which is the support of the country's economy, how not 65% of the economic contribution in Indonesia is contributed by SMEs based on home industries. Batam is a special economic zone that has tremendous potential in tourism development. The strategic location close to the economic center of ASEAN, namely Singapore, provides benefits for tourism development, currently especially related to culinary tourism. Culinary and tourism is an identity culture to introduce the potential of an area to the outside community. In connection with this study, the researchers examined the existence of digital marketing as SMEs accommodation in promoting halal culinary products through social media, search engine marketing, and online websites. This study took a sample of consumers who bought halal food for UMKM production in Batam amounting to 160 respondents where proportional sampling method was used in the field application. This study uses the Structure Equation Model (SEM) analysis to easily reveal problems that cannot be answered in previous studies.

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