HALAL PERSPECTIVE: A CONCEPT PROMOTION CULINARY THROUGH DIGITAL MARKETING TO IMPROVE SMEs PERFORMANCE IN BATAM

Kurniawan, Putu Hari; Lismayasari, Lismayasari; Novrianti, Dian Puspita

doi:10.21776/ub.jam.2020.018.01.05

Cited by 3 publications

(2 citation statements)

References 5 publications

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“…Similarly, in Batam, where natural beauty and proximity to Singapore are key draws, collaborative efforts between food establishments and tourism operators capitalize on the island's culinary diversity to complement its tourism attractions. By leveraging the synergy between Foodscape and Touristscape, both cities can maximize their appeal to visitors, foster sustainable growth in the hospitality industry, and solidify their positions as top tourist destinations in the region (Azam et al, 2018;Ferzacca et al, 2013;Kurniawan et al, 2020;Trishananto et al, 2021).…”

Section: What Is the Role Of The Combination Of Foodscape And Tourist...mentioning

confidence: 99%

Combining Foodscape and Touristscape: International Tourism Marketing for Singapore and Batam

Juliana,

Hubner,

Indra

et al. 2024

JIGE

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The cities of Batam and Singapore are centers for tourist lovers, but official government authorities and destination marketing organizations tend to underestimate the potential of these destinations to be revisited by international tourists. In particular, there is little empirical research on international tourism, culinary tourism, and international marketing. This article aims to explore the scope of promotion of Batam and Singapore as culinary destinations. For the purpose of this research, A descriptive qualitative methodology using content analysis was developed to ascertain the relationship between food and tourism in the two places observed. using content analysis was developed to ascertain the relationship between food and tourism in the two observed places. The research method was carried out by conducting interviews and field observations. Data sources were obtained from interviews with Pokdarwis in Batam and tourists in Singapore. The research results stated the integration of Foodscape and Touristscape presents a promising avenue for international tourism marketing in both Singapore and Batam. These destinations possess rich culinary landscapes and diverse attractions that appeal to a wide range of travelers. By leveraging the synergy between Foodscape, which encompasses the culinary offerings reflective of their multicultural societies, and Touristscape, which includes the physical environment and attractions, Singapore and Batam can create compelling marketing strategies to attract international tourists. The combination of authentic culinary experiences, vibrant cultural attractions, and modern amenities positions both destinations as premier tourist destinations in the region.

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Section: What Is the Role Of The Combination Of Foodscape And Tourist...mentioning

confidence: 99%

Combining Foodscape and Touristscape: International Tourism Marketing for Singapore and Batam

Juliana,

Hubner,

Indra

et al. 2024

JIGE

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“…Analisis Faktor-Faktor Yang Mempengaruhi Niat Beli Konsumen Produk Makanan Dan Minuman "Halal" Di Kota Batam. Journal of Global Business and Management Review, 2(2), 73-88.5Kurniawan, P. H., Lismayasari, L., & Novrianti, D. P. (2020). Halal perspective: A concept promotion culinary through digital marketing to improve smes performance in Batam.…”

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confidence: 99%

Perlindungan Hukum Konsumen Muslim Atas Produk Pangan Tidak Bersertifikat Halal Di Kota Batam

Liusudarso

Girsang

Situmeang

2022

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The city of Batam is a city with a population that is predominantly Muslim, where in ensuring every believer of religion to worship and carry out his religious teachings, In ensuring that all food products circulating in Batam City do not contain unlawful/not in accordance with Islamic law, the government has regulated in the laws and regulations, where products that enter, are circulated, and traded in the territory of Indonesia must be certified halal. To analyze the problem of legal protection for consumers for food products that are not certified halal, it can be analyzed with the Theory of Legal Protection from Philipus M. Hadjon. The objectives to be achieved in this study are: To analyze the legal protection of consumers for non-halal certified food products circulating in Batam City. From the results of the study, it can be seen that preventive and repressive legal protection for consumers for food products that are not halal certified has been accommodated in the Legislative Regulations, but the preventive efforts made by the government are still not optimal in this case the Halal Product Guarantee Agency (BPJPH). because there are still many non-halal food products circulating and being traded.

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A systematic literature review: digital marketing and its impact on SMEs

Jadhav

Gaikwad

Bapat

2023

JIBR

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Purpose This study aims to analyze the available literature on the use of digital marketing and its impact on small- and medium-sized enterprises (SMEs). This study identifies the use of digital marketing practices and its impact on SMEs. Design/methodology/approach A systematic literature review has been conducted on digital marketing, and its implementation in SMEs. The impact of digital marketing on SMEs performance is observed over the past 12 years through the resources which are undertaken for the study, namely, Science Direct, Scopus, Springer, IEEE Explorer, ACM Digital Library, Engineering Village, ISI Web of Knowledge database is used to search the research publications on the selected topic. Findings Although some SME firms use digital marketing, their impact is not similar where we can recommend a fixed strategy for applying digital marketing. This review provides an insight into how digital marketing has evolved over the period of time and how SMEs are adopting it for their sustenance. Practical implications This study will give theoretical analysis of various benefits received by SMEs because of digital marketing in the different capacities helping organizations to uplift their productivity. Mind mapping will give the idea of impact of SMEs on their various performances in rural as well as in the urban areas. This study will give further scope for digital marketers to approach those industries specifically at rural parts of the nation for bringing change into their marketing operations and also for increasing turnover by the use of digital marketing. Originality/value Research on the use of digital marketing by SMEs firms is still at the embryonic stage in India. This study is a pioneering effort to review the use of digital marketing in SMEs and identify research priorities for scholars and practitioners.

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HALAL PERSPECTIVE: A CONCEPT PROMOTION CULINARY THROUGH DIGITAL MARKETING TO IMPROVE SMEs PERFORMANCE IN BATAM

Cited by 3 publications

References 5 publications

Combining Foodscape and Touristscape: International Tourism Marketing for Singapore and Batam

Combining Foodscape and Touristscape: International Tourism Marketing for Singapore and Batam

Perlindungan Hukum Konsumen Muslim Atas Produk Pangan Tidak Bersertifikat Halal Di Kota Batam

A systematic literature review: digital marketing and its impact on SMEs

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