In the current era of disruption, innovation and creativity are needed in all lines of business, including the Tourism sector. Wanagiri Village is one of the tourist destination areas which is located in Buleleng Regency is currently conducting promotions to attract tourists visiting this place. Having a strategic location and involving the community, the type of tourist attraction developed is a selfie tour by having lakes and mountains as background. Using SWOT analysis, it is expected to be able to find out which type of promotion is most appropriate to attract tourists. This study used a qualitative descriptive method, informants with purposive sampling, and triangulation of data aimed at obtaining data validity.
One of the religious tourisms known as melukat in Bali is a form of spiritual tourism that initially aims to gain peace of mind and draw closer to God Almighty. The increasing number of tourists who are interested in melukat lately is due to various other motivations such as getting recognition from others. Social media is one form of communication media used by the millennial generation to find information about the purpose of melukat which is currently viral. The aim of this study was to determine the motivation of the millennial generation to do this religious travelling and to find out whether the Fear of Missing Out (FoMO) phenomenon is one of the causes of the millennial generation to carry out this activity. The research method used in this research was qualitative. It was conducted using primary data and the data collection through observation and interviews with the local guide, tourists, and the priest at the location of melukat.The findings of the study indicate that the motivation for traveling by most of the millennial tourits is to follow the trend that is currently popular on their social media and their fear of not being able to match the community. Based on this phenomenon, it is essential to prepare an attractive and advantageous tourism
Tourism in the Buleleng regency, in north Bali, is in a process of development so that it is expected to be able produce products of tourism as rapidly developing as the South Bali. The research method which will be used in this research is the method of qualitative using data gathering technique, observation, interviews and documentation.The result of this research shows the inadequacy of promotional media in use, which resulted in less enthusiasm from visiting tourists. The government of Buleleng regency has launched an intensive campaign with an aim to develop object of tourism and also holding festivals expected to be able to attract tourist to come. One of the festival is the Lovina Festival which aims to promote the tourism of Buleleng regency to improve the economy of Buleleng citizen and increasing the locally-generated revenue. The objective of this research is to learn the precise and effective promotion to implement to attract the interest of tourist to spend their vacation in Buleleng regency especially on the Lovina region.
Bali is one of the famous tourist destinations in the world, so there are many tourism actors offering tourism service and products to tourists who visit. One of the service providers in the form of a tour program is Bali Jeep Adventure which offers a back to nature program using a special 4WD car. Along with the development of technology and information, the marketing must be done through modern means, namely digital marketing using the internet. There are three main stages that must be carried out by Bali Jeep Adventure to maximize promotions through digital means, namely traffic, conversion, and engagement. This research uses qualitative descriptive methods, taking informants with purposive sampling and used triangulation of data aimed at obtaining data validity.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.