This research aimed at contributing academically related to the effort of information technology adoption particularly in digital channels of marketing communication, such as website and social media, to be optimized by Small-Medium size Enterprises (SMEs) in Bali. The main focus is on various travel agents and ticketing in small and medium scale which using the media of information technology in order to build brand awareness of their services and attracting their potential target market. Snowball sampling was used to 16 informants through the semi-structured interview as a qualitative research method. This research aims at addressing how marketers knowing and using information technology to deliver their business activities, while they tend to face a number of barriers to realize and process data from those marketing channels as an analysis supporting tools for crafting marketing campaign strategies and optimizing as a business strategic decision. Furthermore, the paradigm of society that traditional channels and digital channels of marketing communication as a different thing, which lead to the failure of the integration of marketing communication.

Purpose: The purpose of this study is identifying and mapping to select pre-existing potential and the management of tourist attraction which have been developed both from attraction and supporting facility on all tourist attraction in Denpasar city. Research methods: This research used qualitative method with technique of participant observation collecting data, comprehensive interviews and documentation. Results and discussions: The results of this research are recommendation of tourist destinations equally considered for development using Integrated Model of the destination competitiveness model created by Dwyer and Kim (2003). The final results of development strategies are based on the analysis of SWOT. Conclusion: In order to be able to focus on the competitiveness of a destination, a macro business perspective is required for the entire tourism industry, meaning that all stakeholders should work with each other by focusing on the common benefits of destination rather than on opportunistic objectives

The aim of this study is to ascertain the attitude, intention and consumer behaviour of millennial generation toward the implementation of marketing communication by using Short Message Service (SMS) technology according to consumer location. In current technological developments, the promotion strategy, particularly advertising, has adapted through various digital marketing media. Mobile marketing, one of them is SMS Advertising still used by various companies in order to increase potential consumer awareness as the first step to trial product and encourage the purchases. Several previous types of research discovered that most consumer attitude toward the SMS advertising tends to be negative. Moreover, SMS with Location-based advertising service disturb consumer privacy. This study tries to see the indicators which can be optimized to develop attitudes, intention and positive behaviours and the affordable effort as a suggestion that the advertisements can be delivered by SMS with location-based advertising services and more effective to get attention and accepted by consumers of the millennial generation.

Previous studies have stated that the women's appeal has been proven effective in gaining recognition necessary to enhance the popularity. The local gadget store in Bali has proved that the strategy is adequate to gain the name and popularity for their business. However, the findings show that although it succeeds in gaining recognition from society, it does not directly affect the intention to buy. This research attempts to reveal the perception of men towards the women in advertisements and whether it will affect the intention to buy the product offered. The method used for this study was qualitative methodology in phenomenology approach (Creswell, 2013) and data were obtained through semi-structured interviews and indirect observation as the data will be analyzed using the Consumer Culture Theory (CCT) (Arnould & Thompson, 2005). The findings show that the ads do play roles in attracting people to visit the store yet there is an indication where eastern culture also plays a role in perceiving things. In conclusion, women's appeal does prove to be effective in luring people in, but it does not increase the intention to buy.

AbstrakPantai Pandawa adalah salah satu destinasi wisata di Bali yang juga memiliki potensi ekonomi berupa rumput laut. Tujuan penelitian ini adalah menganalisis integrasi dan dampak penerapan community-based tourism dari pihak pengelola desa, investor, pelaku usaha, dan masyarakat lokal. Penelitian ini menggunakan metode kualitatif melalui wawancara terstruktur dengan beberapa narasumber berdasarkan purposive sampling dan observasi pasif di lapangan. Hasil kajian memperlihatkan bahwa implementasi CBT yang efektif di lingkungan Pantai Pandawa memiliki dampak penting pada tiga pilar keberlanjutan yang menghasilkan perluasan manfaat ekonomi, sosial, dan lingkungan. Perubahan pendapatan menyebabkan perubahan gaya hidup masyarakat. Meskipun terdapat perubahan dalam hal sosial ekonomi, masyarakat masih memiliki kesadaran untuk tetap menjaga kebudayaan sebagai nilai hidup dengan menjaga budaya dan lingkungan sebagai salah satu nilai jual pariwisata di Bali selain kondisi alamnya. PendahuluanBali sebagai salah satu destinasi pariwisata telah memiliki merek yang kuat di benak wisatawan nasional maupun internasional. Hal ini dibuktikan dengan kembali diraihnya predikat Bali untuk kesekian kalinya sebagai destinasi wisata terbaik di dunia tahun 2017 versi Travellers Choice Award yang dilakukan Tripadvisor